Senior Product Manager - Platform Experience & AI
Senior Product Manager in Tel Aviv owning the advertiser experience on Realize, Taboola's performance ad platform — spanning the core platform UX, the ABBY AI assistant, and the agentic MCP layer. Core needs are 6+ years of B2C product management, UX craft at scale, AI-native working habits, and A/B-testing fluency.
- Compensation
- Not disclosed
- Location
- Tel Aviv, Israel
- Work setup
- Hybrid
- Seniority
- Senior
- Employment
- Not specified
- Experience
- 6+ years
- Category
- Product
- Posted
Skills
Must have
- 6+ years in product management with a track record shipping consumer products used by millions, owning outcomes like activation, engagement and retention
- UX/UI craft at scale: led the experience of a high-traffic product, can critique flows in detail and prototype own ideas
- Strong product sense: forms a point of view backed by data and user insight, owns a domain end-to-end (vision, roadmap, cross-functional alignment, measurable outcomes)
- AI-native ways of working: uses AI tools daily for discovery, prototyping, analysis and writing; understands how LLM-based products behave well and badly
- Data and experimentation fluency: designing and reading A/B tests, working with product analytics, turning data into decisions and stakeholder narratives
- Communication that moves teams: aligns global cross-functional partners and senior stakeholders; makes complex things simple
Nice to have
- Experience mentoring or managing product managers
- Ad-tech or performance-marketing experience, especially self-serve ad platforms (Google Ads, Meta Ads Manager, TikTok Ads) or products serving SMB advertisers
- Experience shipping LLM-based assistants, copilots or agents; familiarity with MCP or other agent protocols
- Experience with self-serve SaaS growth: onboarding, activation loops, product-led growth
- Design, front-end or user-research background
- Experience in a two-sided marketplace or platform business
Full description
Realize your potential by joining the leading performance-driven advertising company!
As a Senior Product Manager for Platform Experience & AI in our Tel Aviv office, you'll own how thousands of advertisers experience Realize, Taboola's performance advertising platform, every day - in the product, through ABBY, our AI assistant, and increasingly through AI agents that operate Realize on the advertiser's behalf via our public MCP server.
We are hiring a consumer product builder for a platform job. Realize is used by everyone from first-time SMB advertisers to global agencies, and the bar for it is consumer-grade: intuitive at first touch, effortless at scale, and smart enough to guide people to results. You'll lead three connected surfaces - the core platform experience, ABBY, and the agentic (MCP) layer - together with a peer product lead in our Emerging Products Domain group. You'll work with UX, R&D, Data Science, Product Analysts, Product Marketing and Business teams to make Realize the platform advertisers want to use, not just have to.
To thrive in this role, you'll need:
- Proven B2C product experience: 6+ years in product management, with a track record of shipping consumer products used by millions of people and owning outcomes like activation, engagement and retention. This is the core of the role.
- UX/UI craft at scale: You have led the experience of a high-traffic product, can critique a flow in detail, prototype your own ideas, and partner with design as a peer rather than a client. You know what "simple at scale" costs and how to get there.
- Strong product sense: You form a sharp point of view on what to build and what not to, back it with data and user insight, and make the call. You own a domain end-to-end - vision, roadmap, alignment across R&D, Design, Data Science and Business, and measurable outcomes.
- AI-native ways of working: You use AI tools every day as part of how you do product work - discovery, prototyping, analysis, writing - and you understand how LLM-based products behave well and badly. Building with AI is not new to you; it is how you work.
- Data and experimentation fluency: Comfortable designing and reading A/B tests, working with product analytics, and turning data into decisions and clear narratives for stakeholders.
- Communication that moves teams: Able to align global cross-functional partners and senior stakeholders behind a shared direction, and to make complex things simple in writing and in the room.
Bonus points if you have:
- Experience mentoring or managing product managers
- Ad-tech or performance-marketing experience, especially on self-serve ad platforms (Google Ads, Meta Ads Manager, TikTok Ads or similar) or products serving SMB advertisers