Senior Product Manager, Subscription
Senior Product Manager who owns Strava's subscription strategy and roadmap, running fast-paced pricing, packaging, and messaging experiments to grow free-to-paid conversion and subscriber retention. Cross-functional role partnering with engineering, design, analytics, research, and marketing in a hybrid San Francisco setup.
- Compensation
- $180K–$190K / yr
- Location
- Strava SF
- Work setup
- Hybrid
- Seniority
- Senior
- Employment
- Not specified
- Experience
- 5+ years
- Category
- Product
- Posted
Skills
Must have
- 5+ years of experience managing global subscription products, conversion funnels, or driving growth in consumer software
- Strong analytical skills with hands-on experience with experimentation and A/B testing and evaluating results (e.g. conversion rate, trial-to-paid, plan mix shift, LTV)
- Calm, adaptable operator who thrives amidst rapid change, bringing clarity and focus to a fast-paced environment
- Action-oriented mindset with ability to prioritize work and solve complex problems, balancing high-quality user experience with revenue impact
- Clear communication skills with ability to build consensus across product, engineering, data, design, research, marketing, and leadership teams
Full description
About Strava
Strava is the app for active people. With over 200 million athletes in more than 185 countries, it’s more than tracking workouts—it’s where people make progress together, from new habits to new personal bests. No matter your sport or how you track it, Strava’s got you covered. Find your crew, crush your goals, and make every effort count. Start your journey with Strava today.
Our mission is simple: to motivate people to live their best active lives. We believe in the power of movement to connect and drive people forward.
About This Role
We are looking for a Senior Product Manager to lead and improve the subscription experience across Strava. In this role, you will shape and run our conversion and monetization strategy, running fast-paced experiments to increase subscriber growth and retention. You will own the strategy for how users discover and experience Strava's full value, working closely with engineering, design, data, research, and marketing to understand the holistic journey and improve it.
We follow a flexible hybrid model that generally translates to around half of your time on-site in our San Francisco office—roughly three days per week.
What You'll Do
- Own the subscription strategy and roadmap to increase free-to-paid conversion and long-term subscriber retention.
- Design and drive rigorous experiments that help us understand and learn about what drives purchase decisions across the full funnel – from pricing and packaging to messaging and value prop positioning.
- Work closely with engineering, design, analytics, research, and marketing to deliver high-quality experiences.
- Track and own core subscription health metrics—including conversion rates, churn, renewals, and lifetime value.
- Communicate experimentation strategy, performance and trade-offs to product peers and leadership
What You'll Bring to the Team
- 5+ years of experience managing global subscription products, conversion funnels, or driving growth in consumer software.
- Strong analytical skills with hands-on experience with experimentation and A/B testing and evaluating results (e.g. conversion rate, trial-to-paid, plan mix shift, LTV)
- A calm, adaptable operator who thrives amidst rapid change, bringing clarity and focus to a fast-paced environment.
- Action-oriented mindset with the ability to prioritize work and solve complex problems, balancing a high quality user experience with revenue impact.
- Clear communication skills, with the ability to build consensus across product, engineering, data, design, research, marketing, and leadership teams.