Senior Product Marketing Manager (Appliances) - Plano, TX (Onsite)
- Compensation
- Not disclosed
- Location
- 6625 Excellence Way, Plano, TX, USA
- Work setup
- Not specified
- Seniority
- Senior
- Employment
- Full time
- Experience
- 8+ years
- Category
- Marketing
- Posted
Skills
Must have
- Bachelor's Degree in Marketing, Business Administration, or a related field.
- 8+ years of experience in product marketing or a related role.
- Strong analytical skills with experience in market research and competitive analysis.
- Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
- Excellent communication and presentation skills.
Nice to have
- MBA or advanced degree in Marketing or Business.
- Experience working with online and big-box retailers.
- Knowledge of digital marketing tools and platforms.
Full description
Position Summary
This role is not eligible for immigration sponsorship.
Samsung Electronics America (SEA) is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. Across each of these areas, our work drives innovation, economic growth and workforce opportunity in the United States.
For nearly five decades, Samsung has been at the forefront of technological advancements, investing over $100 billion and creating more than 20,000 jobs nationwide. Our mission? To integrate cutting-edge products, services, and AI technology to deliver smarter, sustainable, and more connected experiences that empower people to live better.
As a wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA offers opportunities to work alongside global visionary thinkers and innovators who are passionate about making a difference. Explore the exciting opportunities at Samsung Electronics America and discover how you can make an impact.
To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.Role and ResponsibilitiesPosition Summary The Senior Product Marketing Manager will lead strategic marketing initiatives for the DA organization, focusing on product positioning, competitive analysis, and customer engagement to drive market growth and achieve business objectives.
Roles & Responsibility
- Develop and execute comprehensive go-to-market strategies for product launches and lifecycle management within the assigned categories.
- Conduct in-depth competitive analysis to identify market trends, pricing strategies, and product positioning.
- Collaborate with cross-functional teams to create marketing materials, sales support tools, and training resources.
- Manage forecasting and inventory planning to optimize product availability and sales performance.
- Build and maintain strong relationships with key national and regional accounts to drive customer engagement and satisfaction.
Skills and QualificationsMinimum Qualifications
- Bachelor's Degree in Marketing, Business Administration, or a related field.
- 8+ years of experience in product marketing or a related role.
- Strong analytical skills with experience in market research and competitive analysis.
- Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
- Excellent communication and presentation skills.
Preferred Qualifications
- MBA or advanced degree in Marketing or Business.
- Experience working with online and big-box retailers.
- Knowledge of digital marketing tools and platforms.
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