Senior Product Marketing Manager, Downstream HAI Therapy
- Compensation
- Not disclosed
- Location
- Maple Grove, MN, US, 55311
- Work setup
- Hybrid
- Seniority
- Senior
- Employment
- Not specified
- Experience
- 7+ years
- Category
- Marketing
- Posted
Skills
Must have
- Bachelor’s degree required, preferably in marketing, business, computer science, pharmacy, mechanical engineering, biomedical engineering or a related field.
- 7-10 years of marketing experience required in the medical device or pharmaceutical industry.
- Proven track record of developing and executing customer-facing programs that drive awareness, adoption, and business growth
- Experience developing downstream marketing strategies for complex, highly clinical therapies or technologies
- Demonstrated ability to create HCP-facing campaigns, programs, tools, and messaging that influence physician awareness, engagement, and adoption
- Strong understanding of how to engage multidisciplinary healthcare audiences, including physicians, advanced practice providers(APPs), nurses, pharmacists, administrators, and other stakeholders invol
- Ability to translate customer insights, field feedback, market research, and business analytics into actionable commercial strategies
- Strong analytical and metrics-driven mindset, with experience setting KPIs, tracking performance, and optimizing programs based on results
- Demonstrated AI fluency and practical proficiency using AI-enabled tools to improve productivity, insight generation, campaign development, content creation, and performance analysis
- Strong project leadership skills, with ability to manage multiple priorities, stakeholders, timelines, and deliverables in a matrixed environment
- Ability to travel approximately 20% of the time.
Nice to have
- Experience in oncology, surgical oncology, medical oncology, interventional oncology, liver-directed therapy, infusion therapy or another highly clinical specialty.
- Combination of pharma and med device marketing experience preferred
- Master’s degree or MBA.
- Demonstrated success developing programs that increase physician awareness, referral activity, therapy utilization, or adoption within existing accounts
- Experience in marketing medical technologies to multidisciplinary HCP audiences and influencing behavior across complex care teams
- Demonstrated creativity in developing impactful HCP campaigns, field activation programs, peer-to-peer education, digital campaigns, congress strategies, or omnichannel engagement
- Experience using data, KPIs, and campaign metrics to evaluate business impact and refine commercial execution
- Demonstrated success working as an integral team member, collaborating cross-functionally, and driving change within a matrix team structure
- Demonstrated success managing complex projects on highly technical or highly clinical product lines
- Ability to collaborate with and work with others in a dynamic environment that depends on strong customer and cross-functional relationships
- Excellent communication and interpersonal skills
Full description
Additional Location(s): US-MN-Maple Grove
Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance
At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.
About the role:
Boston Scientific was recognized as a Glassdoor Best Place to Work in 2026, ranking No. 15 on the Top 100 list, reflecting the culture our employees experience every day.
The Senior Product Marketing Manager, Downstream HAI Therapy will be responsible for developing strategies and executing omnichannel campaigns and programs needed to establish Hepatic Artery Infusion (HAI) Therapy as an integral capability within liver cancer programs, focusing on increasing physician awareness, expanding therapy utilization within existing HAI centers, and accelerating adoption across multidisciplinary care teams. The individual will work closely with Sales, Medical Affairs, Clinical, Medical Education, Health Economics, Regulatory, Legal, and cross-functional marketing partners to identify adoption barriers, translate customer insights into action, and deliver measurable business impact.
The ideal candidate is a commercially minded, creative, and metrics-driven downstream marketer who understands how to influence health care professional (HCP) behavior in complex clinical environments. This person must be able to develop compelling HCP campaigns, activate field teams, engage key physician audiences, and support programs that help existing centers increase appropriate therapy utilization across indications.
The successful candidate will be expected to bring new ideas, test new approaches, and use data to optimize impact. The role requires AI fluency and practical proficiency using AI-enabled tools.
Work model, sponsorship, relocation:
At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our Arbor Lakes, Minnesota office at least three days per week. Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time.
Your responsibilities will include:
- Develop and execute downstream marketing strategies that increase awareness, understanding, and adoption of HAI Therapy among key HCP audiences.
- Drive physician awareness programs and multichannel campaigns focused on medical oncologists, surgical oncologists, and other HCPs involved in treating patients with liver dominant metastatic colorectal cancer and cholangiocarcinoma.