Kantiv (formerly Joist AI)
Senior Product Marketing Manager
- Compensation
- Not disclosed
- Location
- Remote - India
- Work setup
- Remote
- Seniority
- Senior
- Employment
- Not specified
- Experience
- 5+ years
- Category
- Marketing
- Posted
Skills
Must have
- 5-7 years of Product Marketing experience in B2B SaaS or related go-to-market roles
- Technical Collaboration: Proven experience working directly with technical teams, especially those building AI agents or complex technical products
- Launch Track Record: Prior experience running cross-functional product launches from planning through execution
- Exceptional Communication: Strong storytelling and writing skills with the ability to craft product marketing copy that drives differentiation, establishes voice, and clearly articulates value
- Product Intuition: Natural ability to identify what drives value and to design a strategy and story that non-technical teams can understand and sell
- Deep Product Partnership: Ability to become "mind-melded" with Product Managers, understanding their goals, priorities, risks, and what makes them tick
- Collaboration Excellence: Skilled at framing product expertise into clear documentation and seamless hand-offs, particularly when enabling distributed teams
- Customer-Centric: Deep customer obsession and empathy that informs all messaging and positioning decisions
- Maker Mentality: Just as excited about creating the product as the Product Managers are—you find joy in the building process
- Organizational Excellence: Highly organized and detail-oriented with a commitment to documenting everything clearly and accessibly
Nice to have
- Prior work experience in martech, sales tech, enablement tech, or revenue operations companies
- Experience thriving in a small, early-stage startup environment where you've worn multiple hats and moved quickly; or experience in a larger SaaS environment where you owned PMM for a full product lif
- Understanding of how technical products are adopted and used in the field
Full description
About the Role
We're looking for a Senior Product Marketing Manager to join Joist AI and become a vital bridge between our product and go-to-market teams. In this role, you'll be embedded directly in the Product teams to help shape the strategy to drive business objectives. You’ll translate complex innovation into compelling narratives that champion the customer and focus on value to make a real impact on the business.
As a core member of our marketing team, you'll work hand-in-hand with Product Management to shape how we bring new features to market, ensure our teams are armed with the knowledge they need to succeed, and empower customers to adopt and grow with our product. You'll be the "eyes and ears" of GTM—making sure everyone knows what is being built, when, and why it matters–and the “megaphone” for the PM team, making sure that we maximize product investments for the business.
What You'll Do
Core ResponsibilitiesProduct Expertise & Collaboration
- Reinforce product-market fit through daily collaboration with Product Managers on new features and enhancements, in partnership with PMM leadership & marketing peers
- Become the master product SME for the GTM organization, deeply understanding PM goals, priorities, and challenges
- Serve as the connective tissue between product development and go-to-market execution
Launch Excellence
- Own the product launch process from planning through execution, driving cross-functional alignment and accountability
- Create predictable, scalable feature launches that generate excitement internally and drive market differentiation
- Partner with Product Management on discovery & pilot programs that validate feature value and gather early feedback
Messaging & Enablement
- Develop compelling messaging and positioning for new features that clearly articulate value to technical and non-technical audiences alike
- Ensure product knowledge is shared broadly across the organization through clear, accessible documentation
- Partner with marketing peers to design and deliver enablement programs for Sales and Customer Success teams
- Collaborate with Sales on demo flow design and updates that showcase product value
- Develop and manage a process for ensuring all messaging, enablement, and other market-facing content is always up-to-date
Cross-Functional Partnership
- Collaborate with Product, CS, and Marketing to drive adoption of new and existing capabilities
- Work closely with Product and Product Design teams on UX iterations, bringing the customer and market perspective