Senior Product Marketing Manager

This is a Fully Remote JobAbout Our Client:

The organization operates within the legal technology and enterprise software industry, addressing challenges in eDiscovery, litigation support, and compliance. It focuses on transforming complex technology, including AI-driven capabilities, into clear, actionable solutions that enhance efficiency, reduce costs, and mitigate risks for its customers. The company serves a global market with a significant product set, emphasizing innovation and strategic alignment to drive revenue growth.

About the Opportunity:

The SENIOR PRODUCT MARKETING MANAGER will lead go-to-market strategies and own product positioning, launch, and delivery across customer touchpoints. This role is pivotal in translating technical innovations into compelling messaging that drives product adoption, accelerates sales pipelines, and fuels revenue growth. The position requires close collaboration across Product, Sales, and Marketing teams to influence strategy, enable sales success, and represent the product externally.

Responsibilities:

• Define and execute global go-to-market strategies for products and AI-driven enhancements

• Lead segmentation, targeting, positioning, and pricing alignment for key buyer personas

• Align product roadmaps with market opportunities and revenue goals

• Translate complex workflows into clear value propositions

• Develop differentiated messaging frameworks articulating business impact

• Ensure messaging consistency across marketing and sales channels

• Lead planning and execution of global product and feature launches

• Define launch frameworks, timelines, and success metrics

• Drive adoption through campaigns, enablement, and performance analysis

• Develop sales enablement assets such as battlecards, pitch decks, and ROI tools

• Support strategic deals with tailored messaging and direct involvement

• Monitor industry trends and conduct competitive analysis

• Deliver market and competitive insights to inform strategy

• Represent the organization in industry events and thought leadership

• Act as the voice of the customer to influence product roadmap and innovation

Requirements:

• 5+ years in product marketing within SaaS, legal tech, or enterprise software

• Proven experience in go-to-market strategy, positioning, and product launches

• Ability to translate technical capabilities, including AI-driven solutions, into clear customer value

• Experience influencing pipeline outcomes through sales enablement and storytelling