Senior Regional Manager, Sales CRM Systems

The Senior Regional Manager, Sales CRM Systems is responsible for leading the strategic roadmap, regional governance,deployment, and continuous enhancement of sales CRM platforms across 13 APAC markets. Operating within the Regional Commercial Technology & Customer Engagement division, this role drives field force digital efficiency and elevates healthcare professional (HCP) customer experience through modern, robust sales technology solutions.

The Senior Regional Manager, Sales CRM Systems serves as the regional counterpart to Menarini's Corporate Headquarters in Italy, collaborating closely with the corporate platform owners to localize, pilot, and deploy the next-generation DAISY sales team ecosystem across APAC over the coming years. In addition, the role maximizes current sales CRM performance, co-governs shared omnichannel touchpoints with the Commercial Systems team, and leads regional user adoption and upskilling across mature andlaunch portfolios.

What You’ll Work On1. Maximise Current Sales CRM Solutions & System Operations

• Drive system optimization, governance, and technical performance of regional field CRM solutions across 13 APAC markets to support local commercial objectives and Lifecycle Management(LCM) strategies.

• Partner with local IT, legal, and compliance teams to ensure all CRM modules comply with country-specific data privacy regulations, HCP interaction laws, and consent capture frameworks.

• Establish regional, local, global governance and operating procedures for CRM administration, release cycles, bug escalation, and vendor SLA management.

2. Prepare & Spearhead Next-Generation Sales CRM Ecosystem Rollout

• Serve as the regional commercial technology lead for designing, planning, and deploying the next-generation sales CRM ecosystem across APAC.

• Partner with global commercial teams to align the next-generation platform architecture with upcoming product launches, pipeline expansions, and local regulatory changes.

• Design upgrade migration strategies, local market cutover plans, and system stabilization roadmaps to ensure minimum commercial disruption during sales platform transitions.

3. Analyse System Adoption, Field Efficiency & Customer Experience (CX)

• Define, track, and benchmark user adoption metrics, system utilization, data completeness, and field user experience (UX) across all 13 markets.

• Analyze platform performance metrics to identify process bottlenecks, streamlining system navigation to reduce administrative burden on field teams.

• Collaborate with the Data& Analytics and AI Business Solutions pillars to feed clean CRM interaction data into commercial analytics models and next best actions with AI.

4. Upskill Users & Lead Change Management

• Formulate and deploy regional change management and capability-building programs, ensuring field representatives and managers fully leverage CRM capabilities for personalized HCP interactions.

• Establish structured upskilling modules and localized training toolkits for new feature releases andplatform migrations.

• Facilitate regional user forums to share technology best practices and foster continuous user engagement across diverse commercial strategies.

5. Cross-Pillar Integration& Synergy

• Partner closely with the Commercial Systems Lead to ensure integration between field CRM platforms and centralized marketing automation/digital content systems.

• Collaborate with the regional and country Digital Customer Engagement teams to enable field forces to trigger personalized digital content and multi-channel follow-ups directly from the CRM.

• Maintain regular alignment with Country Commercial Leadership, Country IT, and regional SFE/Field Force Operational Effectiveness teams to ensure technology roadmaps support broadcommercial priorities.

What You Bring

o Education: Bachelor’s degree in Information Systems, Computer Science, Business Administration, or arelated discipline.

o Experience: 10+ years of commercial technology, enterprise CRM management, or commercial systems deployment in the pharmaceutical or life sciences sector.

o Regional & Global Exposure: Minimum 5 years in a regional APAC role managing multi-countryCRM systems with a demonstrated track record of collaborating effectively across regions or/and global headquarters teams.

o Platform Expertise: Deep functional and technical knowledge of enterprise life sciences CRM architectures (e.g., Veeva CRM, Salesforce Health Cloud, IQVIA OCE, or equivalent commercial pharma platforms), including rep-triggered email, digital detailing, coaching, and consent management modules.

o Enterprise Modernization Track Record: Proven experience leading large-scale platform migrations, multi-market system implementations, and change management programs.

o Regulatory Acumen: Sound practical knowledge of pharmaceutical compliance, data protection, and HCP engagement regulations across Asia-Pacific markets.

o Leadership & Communication: Outstanding stakeholder management skills with the ability to influence cross-functional commercial leaders, country executives, andtechnical engineering teams. Full professional fluency in English (verbal and written) is required.