Senior Sales Executive (Key Accounts Modern Trade / General Trade))

We are looking for a Senior Sales Executive (Key Accounts) focused on Modern Trade and General Trade

【 Responsibilities 】
Key Account Management & Business Development

• Manage and grow key retail accounts including modern trade and general trade.
• Develop and maintain strong business relationships with buyers and retailpartners to drive sales growth and achieve company objectives.
• Conduct regular business reviews with customers to identify opportunities forexpansion and performance improvement.

Sales Planning & Execution

• Analyse sales performance, market trends, competitor activities, and customerinsights to identify business opportunities and gaps.
• Provide data-driven recommendations on product assortment, pricingstrategies, promotional activities, and shelf optimization.
• Plan and execute account-specific promotions, merchandising activities, andin-store visibility initiatives.
• Ensure proper implementation of POS materials, promotional displays, andplanogram compliance across retail outlets.

Product Launch & Inventory Coordination

• Coordinate stock transition activities and ensure smooth execution of newproduct launches.
• Work closely with retailers and internal stakeholders to ensure timely orderprocessing, product availability, and delivery fulfilment.

Cross-Functional Collaboration

• Collaborate closely with Marketing, Product, Finance, and Operations teams toalign business strategies and achieve sales targets.
• Support forecasting, demand planning, and promotional planning activities.

Market Intelligence

• Monitor competitor activities, pricing, and promotional trends within theFMCG industry.
• Share market feedback and insights to support strategic decision-making andbusiness growth initiatives.

Key Requirement:

· Possess at least 2 years of relevantexperience in the FMCG industry, preferably in handling domestic FMCG / TravelRetail / Key Accounts. Ability to work in Modern Trade / General Trade /Wholesale FMCG channels will be added advantage.

· Highly organized and meticulous withstrong presentation and negotiation skills

· Proficient in Microsoft Excel and MS.Outlook.

· Possess good communication andwritten skills in English. Ability to communicate with Mandarin-speakingcustomers and business associates will be an advantage due to businesscommunication requirements.

· Independent & team player withgood interpersonal & communication skills

· Ability to communicate withco-workers at all levels.

· Ability to work in a fast-pacedenvironment and meet deadlines.

. Possess own transport with class 3 license and able to travel withinSingapore.

Qualified or interested candidates, please send your updated resumestating the following:-

• Reason for leaving past and present employment

• Current / last drawn salaries

• Expected Salary

• Date of availability and/or Notice Period

* We regret that only shortlisted candidates will be notified.