Senior Sales Manager (Wholesale)

Company Description

Paradox Singapore is an urban resort that offers guests a sophisticated yet playful blend of traditional refinement and modern elegance. Located in the vibrant river district of Clarke Quay, the hotel is perfect for those looking for a stylish home base during business travel, or a quiet sanctuary to relax and unwind. Our comfortable rooms and spacious suites feature picturesque views of the city's skyline and are equipped with thoughtful amenities for laid-back style without any fuss.

Role Description

This is a full-time on-site role for Senior Sales Manager (Wholesale) who participate in all sales activities and work in line with the sales and marketing plan to exceed hotel revenues and target. Responsible for maximizing and driving revenues for own portfolio to increase market share for the hotel. Deliver the Hotel revenue and profit growth by maximizing revenue for both rooms and conference & banqueting.

Act as the main liaison person between clients/planners, and the hotel for all bookings and groups, from planning to guests’ stay to after-sales stages.

Responsibilities:

Sales Strategy & Execution:

• Meet or exceed individual sales targets while contributing to the team’s overall revenue goals.
• Identify and pursue new business opportunities, focusing on partnerships with corporate clients, event organizers, associations, tour operators, travel agencies, and airlines within the assigned portfolio.
• Collaborate in developing and implementing effective sales strategies to meet personal and team targets.
• Regularly analyze market trends and competitor activities, adjusting sales strategies to stay competitive.

Client Relationship Management:

• Based on assigned portfolio, build and maintain strong relationships with key corporate procurement teams, meeting planners, incentive buyers, bookers, airlines, tour operators, and wholesalers.
• Develop and execute strategies to attract new clients while retaining existing ones, ensuring long-term business relationships and repeat bookings.
• Promote the hotel through consistent sales activities, including face-to-face visits, entertainment, hotel tours, product presentations, and attending key networking events.
• Engage with guests from major event organizers staying at the hotel to ensure satisfaction and foster loyalty.
• Resolve client issues or concerns promptly to maintain positive and lasting relationships.
• Actively support and participate in all client-related engagement activities to enhance client satisfaction and loyalty.

Business Development:

• Prospect for new clients, manage incoming leads, and work diligently to close sales deals aligned with revenue targets.
• Identify low occupancy periods and develop targeted strategies to maximize room sales during these times.
• Provide recommendations to regain lost accounts and implement special programs to boost volume, occupancy, average rates, and overall revenue from these accounts.
• Develop a targeted prospect list to attract business from competitor hotels and increase market share.
• Continuously identify and source new business opportunities across all revenue-generating areas to maximize overall hotel revenue.
• Maintain a keen awareness of competitors' strengths, weaknesses, and pricing strategies to stay ahead in the market.
• Stay informed about market dynamics, client demographics, seasonal trends, and industry developments to ensure the hotel remains competitive.

Account Management:

• Review and analyze account portfolio regularly, presenting performance analysis and forward action plans to sales leader.
• Monitor key accounts, bookers, and customers, ensuring continuous engagement and satisfaction.

Sales Operations:

• Oversee the preparation and management of all sales contracts, proposals, and agreements, ensuring accuracy and compliance with hotel policies.
• Work closely with the Revenue Management team to optimize room inventory and pricing strategies in alignment with market demand.
• Coordinate with other departments (e.g., Banquet, Operations, Front Office) to ensure seamless service delivery and high levels of client satisfaction.
• Ensure all incoming correspondence and telephone inquiries are handled efficiently and in a timely manner.
• Represent the hotel at trade shows, sales missions, industry events, and networking opportunities to enhance brand visibility and generate leads.
• Participate actively in hotel meetings, contributing to the development of broader hotel strategies and initiatives.

Marketing and Promotional Activities:

• Partner with the marketing team to develop promotional materials, online content, and campaigns aimed at driving business from target segments.
• Ensure all sales materials, presentations, and proposals reflect the hotel’s brand identity and messaging.
• Attend key sales and PR-related events to effectively promote the hotel.

Administrative Duties:

• Maintain accurate records of client interactions, sales activities, and group details using the hotel’s CRM system.
• Prepare regular reports on sales performance, client feedback, and market trends, providing insights for continuous improvement.
• Offer feedback and suggestions to enhance sales processes and achieve better results.
• Ensure compliance with all hotel policies, procedures, and relevant legal and regulatory requirements.
• Establish and regularly update mailing lists and databases to support sales activities.

Other Responsibilities:

• Stay updated on industry trends and best practices to maintain a competitive edge in the market.
• Perform any other duties that may be assigned by Management, demonstrating flexibility and a strong commitment to the hotel's success.