Zendesk
Senior Search Engine Optimization Specialist
- Compensation
- Not disclosed
- Location
- Lisbon, Portugal
- Work setup
- Not specified
- Seniority
- Senior
- Employment
- Not specified
- Experience
- 5+ years
- Category
- Marketing
- Posted
Skills
Must have
- 5+ years of hands-on SEO experience, preferably in SaaS or enterprise environments.
- Professional fluency in German and English, with the ability to independently evaluate German-language search behavior, SERPs, intent, content quality, and competitive positioning.
- Demonstrated experience executing both content and technical SEO, including crawling, indexing, rendering, internal linking, structured data, and JavaScript SEO.
- Hands-on experience with AEO and AI-powered discovery, including optimizing for visibility, citations, retrieval, and recommendations across LLMs and answer engines.
- Experience managing SEO across multiple countries, languages, or regional markets.
- Hands-on experience applying AI-powered automations or agentic workflows using LLMs, agents, APIs, workflow automation tools, scripting, or equivalent technologies.
- Strong analytical skills and experience with GA4, Google Search Console, Snowflake or similar data platforms, and industry-standard SEO/AEO tools.
- Strong experience running experiments, prioritizing competing opportunities, and independently driving initiatives from diagnosis through execution and measurement.
- Strong written and verbal communication skills with demonstrated cross-functional influence.
Full description
Job Description
Senior SEO Specialist, International Markets
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Role Overview
We are hiring a Senior SEO Specialist to drive organic search execution across key international markets, with Germany as a core market, alongside the UK, ANZ, and select Tier 2 markets including India and Singapore.
This role delivers content and technical SEO programs across its markets while helping Zendesk adapt to AI-powered, answer-first discovery. The ideal candidate combines strong international SEO and AEO expertise with technical depth, analytical thinking, and hands-on experience using AI-powered automations and agentic workflows to scale execution.
This is a senior individual contributor role requiring independent execution, strong prioritization, sound judgment, and cross-functional influence.
Responsibilities
International SEO & AEO Strategy
- Execute and contribute to SEO and AEO strategy across Germany, the UK, ANZ, and select Tier 2 markets, tracking visibility, traffic, MQLs, and pipeline influence.
- Develop market-specific recommendations based on search demand, customer intent, competitive dynamics, business priorities, and emerging AI-discovery behavior.
- Lead German-language organic work, including keyword and intent analysis, SERP and competitive analysis, content opportunities, and evaluation of localized content quality.
- Surface and prioritize content opportunities, working with Content, Localization, Regional Marketing, and Product Marketing to improve organic visibility, topical authority, AI retrieval, citations, and recommendations.
- Plan and execute SEO/AEO experiments, document learnings, and help scale successful approaches across markets.
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Technical SEO, AI & Automation
- Maintain technical SEO health across assigned markets, including crawling, rendering, indexing, internal linking, site architecture, structured data, Core Web Vitals, and discoverability.
- Conduct technical audits and translate findings into prioritized recommendations, partnering with Web and Engineering through implementation and QA.
- Assess SEO and AI-discovery implications of page launches, site changes, localization, JavaScript/rendering, and structured data implementation.
- Develop and improve AI-powered automations and agentic workflows that scale research, content optimization, localization, technical analysis, QA, monitoring, and reporting.
- Identify repetitive processes that can be automated and prototype solutions using LLMs, agents, APIs, workflow automation platforms, scripting, or similar technologies, with appropriate human review and quality controls.
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