Senior SEO Specialist

We are looking for a senior SEO specialist to lead performance-driven organic growth across traditional search and AI-powered discovery channels, including Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). This role will own strategy, execution, and client-facing SEO leadership across multiple accounts in a fast-growing digital marketing agency.

Key Responsibilities

• Develop and execute result-driven SEO, GEO, and AEO strategies

• Own SEO roadmaps, prioritization, and performance forecasting for client accounts

• Conduct advanced keyword research, entity mapping, and content gap analysis

• Lead AI search visibility initiatives, including AI Overviews, entity optimization, and answer engine readiness

• Perform technical SEO audits and collaborate with developers to resolve issues

• Optimize on-page, off-page, and link-building strategies aligned with business goals

• Align SEO initiatives with Conversion Rate Optimisation (CRO) strategies

• Monitor organic performance, AI visibility, and conversion metrics using GA4, GSC, Ahrefs, SEMrush, and SE Ranking

• Own client communication, monthly reporting, and strategy presentations

• Mentor junior SEO team members and contribute to internal SEO processes and best practices

Success Outcomes

• Growth in non-brand organic traffic and qualified leads

• Improved AI search visibility and entity presence

• Strong content performance across search and AI discovery platforms

• Measurable SEO impact contributing to client retention

Requirements

• 4–7 years of agency SEO experience managing multiple client accounts

• Strong technical SEO, on-page strategy, and analytical thinking

• Experience with semantic SEO, entity-based optimization, and search intent mapping

• Understanding of Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO)

• Conversion Rate Optimisation (CRO) mindset with performance-driven execution

• Strong communication, client management, and presentation skills

• Ability to translate SEO insights into business outcomes