Senior SEO Specialist
- Compensation
- Not disclosed
- Location
- Europe
- Work setup
- Not specified
- Seniority
- Senior
- Employment
- Full time
- Experience
- 5+ years
- Category
- Marketing
- Posted
Skills
Must have
- 5+ years of hands-on SEO experience
- Proven success in U.S. market SEO, with measurable case studies
- Experience with AEO / AI search optimization, including understanding how to improve brand visibility and performance in AI-driven platforms
- Experience using AI tools to enhance SEO and marketing workflows — including research, content creation, analysis, and process optimization; ability to apply AI in day-to-day work and build efficient
- Experience with SEO tools such as Google Analytics (GA4), Google Search Console, Ahrefs, Semrush, or similar
- Ability to manage multiple tasks, prioritize effectively, and meet deadlines
- Proficiency in English (B2+) with confident writing and communication skills
Full description
Senior SEO Specialist Position Type: Full-time (remote)
Location: Global - working hours aligned with Central European Time (CET)
Reporting to: SEO Manager / Head of Marketing
We are looking for a strategic and execution-driven Senior SEO Specialist to support and scale our organic growth across SEO and AI-driven search (AEO).
This role is critical for driving high-quality traffic, improving visibility in both traditional search and AI platforms, and ensuring our content consistently ranks, converts, and builds authority.
You will own SEO initiatives end-to-end — from research and planning to execution and performance analysis — working closely with content, marketing, and leadership.
This is an opportunity to take ownership of a fast-growing SEO engine in a highly competitive niche and significantly impact business growth.
About Us: Our company is an online tax preparation service dedicated to assisting expatriates with their unique tax needs. Our mission is to provide reliable, accurate, and efficient tax solutions to U.S. citizens living abroad.
Responsibilities
- SEO Execution & Optimization – execute SEO initiatives under the SEO Manager’s direction, including on-page optimization, content updates, and internal linking improvements to increase rankings, traffic, and conversions.
- Content SEO & Brief Development – create high-quality SEO briefs for new and existing articles, ensuring alignment with search intent, strong structure, semantic depth, internal linking, and clear CTA logic; collaborate with copywriters and review content performance.
- Link Building & Outreach – identify and evaluate backlink opportunities, execute outreach campaigns, build partnerships, and continuously improve link-building processes and results.
- International SEO – support SEO growth across international markets by analyzing performance, identifying localization opportunities, and contributing to the development and testing of international SEO strategies.
- AEO & AI Visibility – support initiatives to improve brand visibility in AI-driven platforms (ChatGPT, Perplexity, etc.), monitor key AEO metrics, and identify opportunities to increase brand presence in AI-generated answers.
- AI-Driven Workflows & Automation – actively use AI tools to enhance SEO workflows, including research, content creation, analysis, and outreach; identify opportunities to automate repetitive tasks and improve efficiency through AI-driven solutions.
- Technical SEO – support technical SEO initiatives, including site health monitoring, indexing and crawling checks, and identifying issues that impact organic performance; collaborate with developers and the product team to resolve them.