Senior SMM Manager (US Market)
- Compensation
- Not disclosed
- Location
- Not listed
- Work setup
- Remote
- Seniority
- Senior
- Employment
- Not specified
- Experience
- 2+ years
- Category
- Marketing
- Posted
Skills
Must have
- ✅ At least 5 years of social media marketing experience, including at least 2 years managing accounts targeting US audiences. ✅ Proven US market results and a strong understanding of local language, c
- ➕ Nice to have 🔹 An established network of US influencers and creators. 🔹 Experience generating sales through TikTok Shop. 🔹 Experience using Pinterest in Home & Garden or Lifestyle categories. 🔹 Expe
- ⚙️ Responsibilities
- 📈 Strategy and brand communication ❇️ Audit the brands’ current social media presence, assess business needs, and identify growth opportunities. ❇️ Develop and execute a strategy across TikTok, Instag
- 🎨 Content and production ❇️ Manage the content calendar and maintain a consistent publishing schedule. ❇️ Identify US trends and viral formats, adapting relevant ideas to the brands’ products and audi
- 🤝 Creator partnerships ❇️ Find relevant US influencers and build productive partnerships. ❇️ Manage UGC production from the initial brief and concept approval through to final deliverables. ❇️ Coordin
- 📊 Analytics and optimization ❇️ Track reach, engagement, audience growth, traffic, and social media’s contribution to sales. ❇️ Test new formats and growth hypotheses, evaluate results, and refine the
- 🤝 Team and collaboration You will have access to support from 5 Amazon designers and a website SEO specialist. A separate PPC team manages Google and Facebook advertising. You will collaborate with th
Full description
🏢 About the company
We are a Ukrainian e-commerce company developing our own brands in the seeds and gardening niche for the US market. Our business covers the entire product journey, from production and logistics to online sales.
Our primary marketplace is Amazon US, with additional sales channels including Etsy, eBay, Walmart, TikTok Shop, and Shopify.
Our approach combines data-informed decisions, structured processes, and fast execution.
🚀 About the role
We are looking for a Senior SMM Manager to build a cohesive social media function for our brands and strengthen their connection with US customers.
This is a new role with ownership of both strategy and execution. Your goal will be to grow brand awareness and turn social media activity into measurable traffic, conversions, and sales.
A significant share of our audience is aged 50+, so content and communication should reflect their interests, expectations, and purchasing behavior.
❗ We are considering only candidates who speak Ukrainian or Russian for day-to-day team communication.
🔍 Requirements
✅ At least 5 years of social media marketing experience, including at least 2 years managing accounts targeting US audiences.
✅ Proven US market results and a strong understanding of local language, cultural references, and how audiences respond to different content formats.
✅ Experience promoting physical products through DTC, e-commerce, or marketplaces. Your portfolio should include product brands; experience limited to services or B2B projects is insufficient.
✅ Experience developing social media strategies from scratch and putting them into practice.
✅ A thorough understanding of TikTok, Instagram, Facebook, and Pinterest algorithms and organic growth mechanisms.
✅ Ability to connect content performance with traffic, conversions, and sales, alongside reach and engagement metrics.
✅ Experience working with US creators, including sourcing, briefing, UGC approvals, and whitelisting.
✅ Familiarity with US seasonality and key calendar moments, including Mother’s Day, Memorial Day, back-to-school, Black Friday, and the spring gardening season.
✅ Confident use of AI tools for content creation and trend research.
✅ Upper-Intermediate English (B2) or higher, with the ability to write copy and subtitles independently without an editor.
✅ Ability to assess business needs, prioritize independently, and translate strategy into specific actions.
✅ A university degree.
➕ Nice to have
🔹 An established network of US influencers and creators.