Senior Social Media Strategy Manager
- Compensation
- Not disclosed
- Location
- Greenville, NC
- Work setup
- Not specified
- Seniority
- Senior
- Employment
- Not specified
- Experience
- 3+ years
- Category
- Marketing
- Posted
Must have
- 3-5 years of experience in social media strategy, content strategy, or brand strategy for consumer-facing brands
- Demonstrated ability to translate trend research and competitive analysis into actionable creative direction
- Strong analytical skills with experience pulling insights from social analytics platforms (Emplifi, Sprout, or similar) and translating data into strategic recommendations
- Proven ability to write compelling strategic briefs and campaign frameworks that give creative teams clear direction without being prescriptive
- Deep, demonstrable fluency in internet culture, meme formats, creator ecosystems, and short-form video trends
- Experience working across multiple brands or products
Nice to have
- Experience working alongside or embedded within a creative team in a strategic advisory capacity
- Background in or strong understanding of the MrBeast content ecosystem and creator-native video formats
- Experience with TikTok Shop content strategy or social commerce
- Track record of identifying trends early and shaping how a brand responds to them
- Experience developing campaign strategies for product launches or seasonal brand moments
- Consumer brand, apparel, entertainment, creator economy, or agency experience
Full description
About Us
Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.
About The Role
The Senior Social Media Strategy Manager is the strategic role for social media operations across Beast Industries’ CPG brands, including Feastables, MrBeast Apparel, MrBeast Labs, Lunchly, and future Beast-owned properties. This role supports the strategy that determines how each brand shows up, stays ahead of culture, and ensures the right ideas make it to production.
You’re the filter between raw creative energy and strategic execution. You work closely with the creative team to pressure-test ideas, bring trend intelligence and competitive context to the table, and drive the thoughtfulness behind every concept before it reaches the Head of Content. Your value is measured by how sharp, strategically grounded, and culturally relevant the team’s output becomes because of your influence.
The ideal candidate thinks in systems, not just posts. They bring deep platform fluency, trend forecasting discipline, competitive rigor, and strategic instinct to know when a creative concept is right for the moment, right for the brand, and right for the audience, or when it needs to be killed, redirected, or elevated. While Feastables is the highest-volume brand in the portfolio, this role requires shifting strategy across distinctly different product categories and audiences.
What You'll Do
- Develop social media strategies for tentpole brand moments, seasonal pushes, and product launches, defining the strategic narrative, platform approach, and content mix before creative execution begins
- Lead ongoing trend research across TikTok, Instagram, YouTube, X/Twitter, and emerging platforms, surfacing opportunities, relevant formats, sounds, and cultural moments to the creative team with context on timing and brand fit
- Work closely with the creative team to filter, refine, and pressure-test content concepts, bringing strategic insight, audience understanding, and competitive context to ensure the strongest ideas move forward