Senior Strategist, Paid Media (Social)

The Role

As a Senior Strategist, Paid Media at Direct Agents, you will be a strategic growth partner to our clients—going beyond media buying to drive real business outcomes. You'll leverage data-driven insights through our proprietary Kanopy platform and cross-channel expertise to impact revenue, LTV, and market share. Working at the intersection of strategy, technology, and performance, you'll help clients scale their businesses while staying ahead of the evolving digital landscape.

Compensation

$95,000 - $105,000 base salary depending on experience, with annual compensation reviews based on performance. Potential bi-annual bonus based on company and individual performance.

Key Responsibilities

• Serve as a trusted growth advisor to assigned client accounts, focusing on business impact (LTV, market share, revenue growth) over tactical metrics
• Leverage our proprietary Kanopy platform to uncover performance insights, identify optimization opportunities, and deliver strategic recommendations that drive results
• Lead integrated media strategy and planning across programmatic, paid social, and paid search
• Partner with paid media execution teams to guide optimization and implement experimentation strategies
• Proactively identify account growth opportunities and surface new service recommendations based on performance patterns
• Lead weekly/bi-weekly client calls, quarterly business reviews, and executive presentations with ROI-focused storytelling
• Stay current on emerging platforms and capabilities to bring innovative ideas to client engagements
• Embrace a technology-forward mindset—learning, using, and contributing to our proprietary agentic AI tools and automations
• QA all client-facing deliverables and oversee account and specialist teams on a project and client basis

What We're Looking For

• 4-6 years of experience in paid media (search, social, programmatic) marketing, preferably with e-commerce, subscription, entertainment, or direct response clients.
• Expert in Paid Social platforms; Meta Ads Manager, Pinterest, LinkedIn, etc preferred
• Experience with TTD, Stackadapt, DV360, Yahoo, Google Ads, etc is a plus
• Demonstrated ability to translate data into strategic business recommendations and actionable growth plans
• Comfort working with AI-powered tools and genuine curiosity about emerging marketing technology
• Strong analytical and problem-solving skills with proficiency in Microsoft Excel
• Expert understanding of customer acquisition and direct response online marketing
• Entrepreneurial spirit with a proven track record for taking initiative
• "Big picture" strategic perspective combined with willingness to roll up sleeves and do whatever it takes