(Senior) Lifecycle Marketing Manager

At FORMEL SKIN, part of the VOY family, we're redefining how people access healthcare. Together, we're building one of Europe's leading digital health platforms, helping millions of people improve their health through personalised treatments across dermatology, weight management, and preventative care.

Backed by some of Europe's leading health and consumer investors, FORMEL SKIN and VOY combine medical expertise, technology, and customer-centric innovation to make evidence-based healthcare more accessible, convenient, and effective.

Based in Berlin and operating internationally, we're looking for an experienced (Senior) CRM Manager (m/w/d) to help us scale how we engage, convert, retain, and grow our customers and leads. We are a team that builds with AI every day, and you will too.

The Role

You will own defined areas of the customer lifecycle end-to-end, with a strong focus on conversion, activation, retention, reactivation, cross-sell, and CRM-led growth. You will turn customer, behavioural, and funnel data into actionable CRM strategies, build and optimise personalised journeys, and continuously test and learn to improve customer and business outcomes. You arrive able to turn a repeated CRM task into a reusable AI skill or automated workflow. You will be coached to go further: more advanced workflows, then AI agents for CRM built with our engineers (production, security). This is a hands-on role for someone who enjoys both strategic problem-solving and execution. Depending on your level of experience, you will either execute against an established lifecycle strategy or take increasing ownership of shaping the strategy, prioritising the roadmap, and influencing cross-functional decisions.

What You'll Be Doing

Own and optimise lifecycle journeys

• Own defined areas of the customer lifecycle from opportunity identification and strategy through journey design, execution, analysis, and optimisation.

• Build and optimise lead nurturing, funnel abandonment, onboarding, retention, reactivation, cross-sell, and other lifecycle journeys.

• Use behavioural, customer, source, and funnel data to identify opportunities and create meaningful segments and personalised experiences.

• Translate customer and business problems into actionable CRM initiatives and lifecycle programmes.

• Work cross-functionally to define priorities and shape the CRM roadmap.

Drive conversion, retention and CRM-led growth

• Identify and prioritise opportunities across acquisition, conversion, activation, retention, reactivation, cross-sell, and referral.

• Develop journeys for newsletter signups, funnel abandoners, returning leads, inactive users, existing customers, and other high-value audiences.