Forward Eye Technologies
Senior Technical Consultant - SFDC Einstein
- Compensation
- Not disclosed
- Location
- Bangalore
- Work setup
- Not specified
- Seniority
- Senior
- Employment
- Not specified
- Experience
- 3+ years
- Category
- Solutions engineering
- Posted
Skills
Full description
Role : Technical Consultant (3-6 Yrs) - DC & Einstein Senior Developer - SFDC AIResponsibilities :
- Proficient in creating and coding sitemaps to track and capture customer interactions/events.
- Strong understanding of HTML, CSS, and JavaScript for personalizing content.
- Experienced in setting up and managing product catalogs for use in personalized web campaigns.
- Experience in creating custom attribute for the Users and in catalogs.
- Solid experience with Einstein recipes and decisioning for personalization use cases.
- Skilled in segmenting audiences using data-driven criteria, ensuring that personalization campaigns are delivered to the right customer groups based on behavior, preferences, and past interactions.
- Expertise in building and applying decisioning strategies to determine which content, offers, or experiences should be presented to customers based on real-time data.
- Proven ability to create personalized web campaigns and templates using the Marketing Cloud.