Senior Territory Manager - Sales

Responsibilities & Key Deliverables

As a Territory Manager - Sales for Mahindra & Mahindra Ltd in the Farm Division, you will play a pivotal role in driving enquiry generation and converting leads within the Mahindra portfolio, specifically targeting farmers with substantial land holdings. Your responsibilities will include offering comprehensive farm mechanization solutions tailored to various crop stages to enhance agricultural productivity.

You will be instrumental in building partnerships aimed at boosting farm productivity by presenting proof of concept and organizing live demonstrations of Mahindra's machinery and implements. By actively exploring new revenue streams for farmers, you will contribute to their growth and success.

An essential part of your role involves upskilling laborers and tractor drivers, enhancing their capabilities in operating farm mechanization equipment efficiently and safely. You will promote bundled solution-based selling, highlighting the unique strengths and superiority of Mahindra tractors combined with their implement product range to meet diverse farming needs.

Key deliverables include:

• Generating and converting high-quality enquiries within your territory.
• Developing and maintaining strong relationships with farmers and other stakeholders.
• Designing and delivering training programs for laborers/tractor operators to maximize equipment utilization.
• Showcasing industry-leading innovations and demonstrating tangible improvements in farm productivity.
• Collaborating internally with marketing and product teams to drive territory-specific campaigns.
• Monitoring market trends and competitor activities to adapt strategies proactively.
• Providing detailed reports and insights on sales performance, customer feedback, and market intelligence.

This role demands proactive engagement and a solution-oriented mindset to align with Mahindra's commitment to sustainable and customer-focused growth in the agricultural sector.

Preferred IndustriesFarm Sector

Education Qualification

The ideal candidate will hold a bachelor's degree in Agriculture, Agricultural Engineering, Business Administration, or a closely related field. A postgraduate qualification or professional certifications in sales or agribusiness will be considered advantageous but not mandatory.

Educational background should include comprehensive knowledge of agricultural practices, farm machinery, or sales principles, enabling you to understand the nuances of farm mechanization and its impact on productivity.

Continuous learning and professional development are highly encouraged through workshops, seminars, and certification programmes to keep pace with evolving technologies and market dynamics within the farm sector.

Possession of additional qualifications in leadership, negotiation, or customer relationship management would be viewed favourably and support your ability to excel in this role.

General Experience

Applicants are expected to have demonstrable experience in sales, ideally within the agricultural machinery or farm mechanization industry. A minimum of 3 to 5 years of successful sales experience focused on customer acquisition, relationship management, and revenue generation in the farm sector is crucial.

Experience should include working closely with farmers, agricultural businesses, or distributors to understand customer needs and deliver tailored mechanization solutions.

Expertise in market research, lead generation, and sales planning is essential to effectively cover designated territories and achieve business objectives.

Proficiency in planning and executing promotional activities, managing sales pipelines, and collaborating cross-functionally with marketing and product teams will be key to sustained success.

Preferably, candidates will have experience in training and development, particularly in upskilling operators and labourers, creating capacity-building programmes that enhance equipment usage efficiency.

Critical Experience

• A strong track record of high-impact sales performance in the agricultural or farm machinery sector, particularly with customers who have large landholdings.
• Proven ability to generate and convert enquiries into sales while demonstrating exceptional customer relationship management and negotiation skills.
• Experience offering consultative farm mechanization solutions across multiple crop stages, showcasing value and supporting productivity improvements.
• Successful management of bundled solutions and product bundles, specifically integrating Mahindra tractors with implements to present comprehensive farm equipment packages.
• Demonstrated capability in organizing and delivering compelling product demonstrations, proof of concept sessions, and hands-on training for end-users such as tractor drivers and field laborers.
• Competence in identifying new revenue opportunities and market segments to expand business footprint within assigned territories.
• Adequate familiarity with sales performance monitoring tools, data analysis, and preparing insightful reports to guide business decisions and strategic planning.
• Experience working within or in alignment with a large corporate sales division, understanding and leveraging established business competencies such as strategic foresight, customer delight, innovation, and sustainability mindset.

System Generated Core Skills

Consumer Insighting

Credit Management

Customer Profitability

Customer Relationship Management (CRM)

Customer Segmentation

Data Reporting

Manpower Management

Designing Review Mechanism

Financial Management

Financial Reporting

Inventory Management

Key Account Management

Lead Generation

Market Intelligence

Market Research

Marketing Campaigns

Negotiation

Performance Management

Training & Development

Promotional Activities

Revenue Generation

Reward Management

Sales Planning

Territory Coverage Optimization

Data Analysis

Capability Building

Enquiry Management

System Generated Secondary Skills