Senior UA Creative Strategist - Mobile Games
Senior UA Creative Strategist for mobile games, responsible for spotting ad trends, generating creative hypotheses, writing production briefs, and guiding creators/editors to build and test video ads across TikTok, Meta, AppLovin and other networks using data and AI tools.
- Compensation
- Not disclosed
- Location
- Spain
- Work setup
- Remote
- Seniority
- Senior
- Employment
- Contract
- Experience
- 3+ years
- Category
- Marketing
- Posted
Skills
Must have
- 3–5 years of experience in mobile games, mobile apps, performance creative, creative strategy, advertising or related field
- Strong understanding of mobile game UA creative and performance advertising
- Exceptional instinct for short-form video: hooks, pacing, storytelling, visual communication and attention
- Strong analytical thinking and comfort interpreting creative performance data
- Ability to look at an ad and explain why it works
- Ability to turn insights into clear creative hypotheses and actionable briefs
- Deep curiosity about games, advertising, internet culture, creators and emerging formats
- Strong familiarity with current generative AI creative tools and workflows
- Excellent communication and creative feedback skills
- High initiative to research, experiment and bring ideas without being asked
- Comfortable challenging existing assumptions
Nice to have
- Previous mobile game Creative Strategist or Creative Producer experience
- Experience with casual or hybrid-casual games
- Experience working directly with Meta, TikTok, Google or major mobile ad networks
- Familiarity with creative intelligence tools (Sensor Tower, AppMagic, Apptica, Meta Ads Library, TikTok creative tools)
- Experience briefing and managing UGC creators or external creative agencies
- Knowledge of playable ads
- Basic hands-on ability with CapCut, Premiere, After Effects or similar tools
- Ability to quickly make a rough edit, AI prototype or visual mockup to communicate an idea
- Game capture, Unity or other game development familiarity
Full description
The Role
We are looking for a sharp, highly curious UA Creative Strategist to help us decide what advertising creatives we should make and why.
This is not primarily a video editing or art production role. Your job is to stay ahead of the mobile games advertising market, spot emerging creative opportunities, understand what is working and what is becoming stale, and turn those insights into strong concepts and clear production briefs.
You will sit at the intersection of creative, user acquisition, games and data.
We want someone who watches the market closely, studies competitors, understands internet culture and short-form video, experiments aggressively, and is constantly asking:
“What should we test next?”
You will work with our UA team and with internal and external creators, editors, artists, AI tools and production partners to turn those ideas into ads.
What You’ll Do
Own Our UA Creative Direction
- Develop a continuous pipeline of new video ad concepts, hooks, formats and creative hypotheses.
- Decide which ideas are worth producing and testing based on market trends, player psychology, competitor activity and our own performance data.
- Build a weekly creative roadmap rather than waiting for production requests.
- Push beyond obvious variations of existing ads and actively search for new creative angles.
Hunt for Trends and Creative Opportunities
- Constantly research mobile game advertising across TikTok, Meta, YouTube, AppLovin, Google, Unity, Mintegral and emerging channels.
- Study successful ads from both direct competitors and completely different genres and industries.
- Deconstruct winning creatives by looking at the hook, pacing, storytelling structure, gameplay, visual treatment, sound, creator style, emotional trigger and CTA.
- Track broader TikTok, Reels, Shorts, creator and internet culture trends and identify which ones can be translated into performance advertising.
- Maintain a living library of interesting ads, formats, hooks and creative patterns.
Turn Insights Into Things We Can Actually Make
- Write clear, production-ready creative briefs, scripts, storyboards and references.
- Explain not just what to make, but the hypothesis behind the idea and what we are trying to learn.
- Give strong creative direction and feedback to video editors, motion designers, game capture teams, UGC creators, AI creators and external agencies.
- Help producers and artists understand the intent of a concept without prescribing every frame.
- Review work in progress and push execution until the original creative idea comes through clearly.