Senior User Acquisition Manager
- Compensation
- Not disclosed
- Location
- Belgrade
- Work setup
- Hybrid
- Seniority
- Senior
- Employment
- Not specified
- Experience
- Not specified
- Category
- Not specified
- Posted
Skills
Nice to have
- A Player at Heart: A genuine passion for mobile gaming, the broader tech landscape, or sports (specifically football, golf, or racing). You understand the player mindset because you are a player
- Ad-Tech Savvy: A deep, structural understanding of the mobile marketing ecosystem. You are well-versed in marketing measurement tools, mobile attribution (MMPs like AppsFlyer or Adjust), programmatic
- Technical Chops: Hands-on experience with SQL and data visualization tools (like Tableau) to pull your own data and build custom dashboards without waiting on others
- AI-Empowered: You proactively leverage AI tools to streamline your workflows, speed up creative ideation, and multiply your daily efficiency
Full description
Do you have a data-driven mindset and find the thought of applying analytics to creative campaigns for mobile games exhilarating?
Working on category-leading sports mobile games and growing them further excites you?
This just might be the role for you!
We are looking for a Senior User Acquisition Manager to join our UA team and become the driving force behind scaling the player base and maximizing revenue for one of our category-leading titles, Golf Rival. While your primary focus will be championing growth for Golf Rival, you will be part of a world class UA hub that oversees four major sports powerhouse titles within the Zynga and Take-Two Interactive portfolio: Top Eleven Football Manager, Golf Rival, CSR Racing 2, and Top Goal: Football Champion.
THE DIFFERENCE YOU’LL MAKE:
- In this role, you won’t be just executing campaigns - you will act as a true business owner driving the commercial success of a world-class mobile game. By mastering the intersection of data, media buying, and creative strategy, your decisions will directly fuel our global growth and efficiently scale multi-million-dollar budgets
- Because we operate in small, agile teams, your impact will be immediate and visible across the studio. Whether you are unlocking a highly profitable new channel, pioneering a breakthrough creative concept, or proactively driving a new cross-functional initiative, your work will directly put our games into the hands of millions of new players and shape the future of Nordeus within the Zynga and Take-Two Interactive family
WHAT YOU’LL DO:
- Work within a small, agile, and multifunctional marketing team dedicated to a specific game. We don't believe in red tape- you will enjoy a high level of autonomy, empowering you to make fast, strategic decisions that have a direct and measurable impact on the product’s overarching success
- Plan, execute, and optimize multi-million-dollar UA campaigns across global markets and major ad networks (Meta, Google, AppLovin, Unity, TikTok, PPE networks, etc.)
- Deep-dive into campaign data and analytics to uncover actionable insights. You will track, report, and forecast performance, running rigorous A/B tests to improve campaign efficiencies. Collaborate closely with our dedicated Analytics team to help them build advanced predictive models, further optimise reporting tools and constantly refine our LTV formulas
- Champion the UA creative process. Partner closely with the Creative and Art teams to brainstorm, test, and iterate on high-performing ad creatives, understanding exactly what visual elements drive conversion and lower CPIs.
- We value proactive thinkers and entrepreneurs at heart. Beyond your core UA duties, you will have the freedom to shape your own career trajectory and role. You are encouraged to proactively identify untapped opportunities, suggest innovative growth strategies, and drive additional cross-functional initiatives that help us smash our studio goals