Senior User Acquisition Manager
- Compensation
- Not disclosed
- Location
- Serbia
- Work setup
- Remote
- Seniority
- Senior
- Employment
- Contract
- Experience
- 3+ years
- Category
- Not specified
- Posted
Skills
Must have
- Paid social experience: 3+ years of hands-on experience managing paid social campaigns, with Meta as your main platform (TikTok, Snapchat, Pinterest, or AppLovin experience is a plus) and a proven abi
- High-budget management: experience managing $500k+ in monthly ad spend, with consistent optimization and sustainable growth.
- Multi-GEO expertise: experience running and scaling campaigns across multiple countries and regions, and making independent, data-driven scaling decisions.
- Strong analytical skills: solid command of CPA, ROAS, and cohort analysis, plus proficiency in tools like Omni/Tableau/Mixpanel and the ability to build custom performance analyses.
- Meta platform knowledge: deep understanding of account structures, audience targeting, bidding strategies, and creative testing methodologies.
- AI and automation: experience automating user acquisition workflows with AI, automated rules or scripts, and a mindset of constantly looking for ways to work smarter.
- Autonomous and proactive: you take ownership, thrive in a fast-paced environment, and spot opportunities for testing, optimization, and growth.
- Growth mindset: strong motivation to learn, experiment and scale, with a focus on long-term performance.
- Clear communication: strong English, with the ability to present insights, results and recommendations to stakeholders.
Full description
About us
Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at:
About the role
We’re looking for a SeniorUser Acquisition Manager to take full ownership of Meta paid traffic and drive subscriptions through web funnels within a single project. Meta is the core channel, with room to expand into additional sources such as AppLovin, X, TikTok and Snapchat. You'll manage 7-figure budgets across multiple GEOs, decide what to test, scale and cut, and be accountable for results.
Performance is measured on real business metrics (CPA, ROAS and cohorts), not surface-level platform numbers. We are an AI-first team, so we expect you to use Claude and automation to move faster and to streamline your day-to-day workflows.
Key Responsibilities
- Manage and scale paid social campaigns on Meta end to end: account structure, bidding, budget allocation, optimization and scaling.
- Expand into additional sources (AppLovin, X, TikTok, Snapchat) and look for new growth levers: audiences, formats, placements and campaign types.
- Scale spend across multiple GEOs while holding CPA and ROAS targets.
- Run structured creative testing with the creative team on all channels, with clear hypotheses and simple scale/kill rules.
- Work with the data team on reports, cohort analysis and deep dives, quickly diagnose drops and spikes and act on them.
- Manage signal quality: conversion events, event value, purchase optimization, attribution.
- Protect account health: manage ad account structure, backups and policy compliance.
- Work with platform reps on betas, new campaign types and escalations.
- Use Claude and automation (skills, scripts, workflows) to speed up builds, reporting and optimization.
- Prepare a clear strategy, document tests and learnings, and keep an eye on market trends and competitors.
Qualifications
- Paid social experience: 3+ years of hands-on experience managing paid social campaigns, with Meta as your main platform (TikTok, Snapchat, Pinterest, or AppLovin experience is a plus) and a proven ability to scale budgets efficiently while maintaining strong ROI.
- High-budget management: experience managing $500k+ in monthly ad spend, with consistent optimization and sustainable growth.
- Multi-GEO expertise: experience running and scaling campaigns across multiple countries and regions, and making independent, data-driven scaling decisions.