Senior Vice President, Consumer Panel & Behavior Products US: Remote

Let’s be unstoppable together!

Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data® platform help clients measure market share, uncover consumer behavior, and drive growth—powered by six decades of expertise and an expansive, high-quality data set.

At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We’re a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings. By embracing a wide range of backgrounds, skills, expertise, and beyond, we create a stronger, more innovative environment for our employees, clients, and communities. With us, you can always bring your full self to work. Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana. Learn more at

Role Overview

The SVP, Consumer Panel & Behavior will own the product vision, strategy, and portfolio for Circana's full suite of consumer panel and behavioral measurement solutions. This leader will lead and develop a team of product managers across these solution areas, embedding AI-native product practices such as continuous signal mining and evidence-based roadmapping. This leader will serve as the primary voice of the customer for the portfolio, partnering directly with clients to translate consumer panel data and behavioral insights into scalable, differentiated solutions that help clients understand purchasing patterns, consumption and dining behaviors, and evolving consumer trends across categories. As part of the Global Product Management organization, this leader will align customer demand, business priorities, and cross-functional execution to drive growth and market impact across the entire Consumer Panel & Behavior portfolio.

Job Responsibilities

• Own the product vision, strategy, and multi-year roadmap for the full Consumer Panel & Behavior portfolio.

• Lead, develop, and mentor a team of product managers responsible for individual solution areas within the portfolio, setting priorities and holding the team accountable for outcomes.

• Serve as the primary voice of the customer for the portfolio, spending significant time collaborating directly with clients to understand their needs, gather feedback, and validate roadmap decisions against real customer input.

• Identify client needs across consumer panel and behavioral measurement and translate them into scalable data, analytics, and product capabilities.

• Partner with data science, technology, research, operations, and commercial teams to enhance consumer measurement solutions and embed AI-native product practices, including continuous customer signal, rapid prototyping, and evidence-based roadmapping.

• Evaluate emerging trends in consumer purchasing and consumption behavior, channel and occasion preferences, and category dynamics across the portfolio to inform investment decisions.

• Drive product commercialization, positioning, pricing, packaging, and go-to-market strategy across the portfolio.

• Establish product performance measures, own business outcomes (revenue, retention, and adoption), and use client feedback to guide ongoing enhancements.

• Serve as the senior subject matter expert and voice of the Consumer Panel & Behavior business with clients, prospects, and executive stakeholders.

Requirements

• 12-15+ years of experience in product management, analytics, consumer insights, or market research, including 5+ years in a senior leadership role leading and developing product teams.

• Deep expertise in consumer panel data, behavioral measurement, or longitudinal research methodologies

• Experience operating in a global, multi-market organization, with a track record of leading product strategy and teams across multiple countries or regions.

• Background in consumer packaged goods, retail, or consumer intelligence/market research industries strongly preferred.

• Proven ability to define product vision and strategy, and to translate complex datasets into clear product and business opportunities.

• Strong executive communication, collaboration, and stakeholder management skills, with experience partnering across data science, technology, research, and commercial teams, and a demonstrated ability and willingness to spend significant time directly engaging with clients.

• Demonstrated ability to lead cross-functional teams and manage multiple priorities in a fast-paced, matrixed environment.

• Bachelor’s degree in business, marketing, analytics, economics, or a related field, or equivalent experience; MBA or other advanced degree preferred.

Circana Behaviors

Beyond technical skills, experience, and role-specific attributes, these shared behaviors are fundamental to our culture and success. We seek individuals who consistently demonstrate and champion these behaviors in their daily work:

• Stay Curious: Being hungry to learn and grow, always asking the big questions.

• Seek Clarity: Embracing complexity to create clarity and inspire action.

• Own the Outcome: Being accountable for decisions and taking ownership of our choices.

• Center on the Client: Relentlessly adding value for our customers.

• Be a Challenger: Never complacent, always striving for continuous improvement.

• Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity.

• Commit to each other: Contributing to making Circana a great place to work for everyone.

Location: US: Remote/Hybrid. This role involves significant client-facing work and requires up to 25% travel.

The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An employee’s position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. The salary range for this role is $325,000 to $343,000 USD.

This job is also eligible for bonus pay.

We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

An offer of employment may be conditional upon successful completion of a background check in accordance with local legislation and our candidate privacy notice. Your current employer will not be contacted without your permission.

You can apply for this role through the Circana careers website or Intranet site for internal candidates. This role is subject to AI-assisted screening. Circana uses artificial intelligence (AI) to assess resumes for alignment with job requirements by helping locate details in resumes that relate to the job description.

This position is expected to remain open for approximately 30 days and may close earlier if sufficient qualified candidates are identified.