Senior Vice President - Sales - Electronic Manufacturing

Strategy and growth:

• Define the go-to-market strategy for EMS, PCBA and box build, with target segments, geographies and customer mix.

• Build the 3-year revenue plan and annual budgets; own the sales forecast and order-booking targets.

• Identify and win anchor customers whose volumes can load the new plant from start of production.

• Track government schemes (PLI, SPECS, state incentives) and position the company to benefit customers sourcing in India.

Customer acquisition:

• Lead pursuit of global and Indian OEMs in servers and IT hardware, laptops, medical devices, automotive, industrial and robotics.

• Target US, European, Japanese and Taiwanese brands shifting manufacturing to India under China + 1.

• Personally lead strategic negotiations, RFQ responses, multi-year supply agreements and MSAs.

• Represent the company at trade shows such as electronica India, productronica and CES, and at industry forums like ELCINA and IESA.

Commercial management:

• Own pricing strategy, costing review and quote approval with engineering, supply chain and finance.

• Protect margins through value-based pricing, NRE recovery, material price-variance clauses and payment terms.

• Manage receivables, credit limits and contract compliance with finance.

Key account management:

• Build long-term relationships with customer CXOs, sourcing and engineering heads.

• Run quarterly business reviews covering quality, delivery, cost and new programs.

• Grow wallet share by moving customers from PCBA to box build and full system integration.

Team leadership:

• Hire, lead and develop the sales, business development and key account team, including the Senior Manager - Sales.

• Set KPIs, incentive plans and a disciplined CRM-based sales process.

• Align sales with operations, NPI, quality and supply chain so commitments are realistic and kept.

Market intelligence and brand:

• Monitor competitors, customer technology roadmaps and component trends.

• Feed market insight into capacity, capability and certification plans (ISO 13485, IATF 16949, AS9100).

• Build the Kohinoor Electronics brand as a trusted Indian EMS partner.

Key performance indicators:

• Revenue and order booking: Annual sales and booked orders vs. target

• Anchor customers: Number of strategic OEM accounts signed and ramped

• Gross margin: Margin on quoted and executed business

• Customer mix: Share of revenue by segment and export vs. domestic; no single customer above an agreed cap

• Pipeline health: Qualified pipeline value and RFQ-to-order conversion rate

• Capacity utilisation: Plant loading driven by booked programs

• Collections: DSO and overdue receivables

• Retention: Customer retention and repeat-program rate

Qualifications:

• Bachelor's degree in Electronics, Electrical or Mechanical Engineering (B.E./B.Tech).

• MBA in Marketing / Sales or International Business preferred.

Experience:

• 18 - 25 years in B2B sales, with at least 8 years leading sales at an EMS, ODM or electronics manufacturing company.

• Proven record of winning and ramping large OEM accounts, ideally with global brands.

• Experience in a greenfield or scale-up EMS business is a strong advantage.

• Exposure to at least two of: IT hardware / servers, medical, automotive, industrial, consumer electronics, aerospace and defence.

• Existing network with sourcing and engineering leaders at OEMs in India, the US, Europe or East Asia.

• Deep understanding of EMS economics: BOM costing, NRE, yields, component lead times and price-variance management.

• Working knowledge of SMT, THT, box build, testing (ICT, FCT, AOI, X-ray) and NPI processes.

• Strong negotiation and contract skills for MSAs, quality agreements and long-term supply deals.

• Familiarity with IPC-A-610, ISO 9001, ISO 13485, IATF 16949 and customer audit requirements.

• Strategic thinking with hands-on execution; comfortable building processes from scratch.

• Excellent communication and presentation skills for CXO-level engagement.

• Proficiency with CRM tools (Salesforce, Zoho or similar) and data-driven forecasting.

• Willingness to travel extensively in India and abroad.

Compensation and benefits:

• Competitive fixed salary, commensurate with experience.

• Performance-linked variable pay tied to revenue, margin and anchor-customer KPIs.

• Long-term incentive or ESOP eligibility, subject to company policy.

• Relocation support, company car, mobile and travel allowance as per policy.

• Medical insurance for employee and family.

Why join:

• Build the sales function of a new EMS company from day one, backed by a 45-year manufacturing group.

• Direct access to the promoters and a real say in product lines, customers and growth.

• Ride India's electronics manufacturing growth with global OEM customers.