Senior Vice President, Strategy
Leads media strategy for a major FMCG client, analyzing TV and digital performance using BARC data and industry benchmarks to optimize campaigns and drive growth.
- Compensation
- Not disclosed
- Location
- Mumbai, India
- Work setup
- Not specified
- Seniority
- C level
- Employment
- Not specified
- Experience
- 12+ years
- Category
- Not specified
- Posted
Skills
Must have
- 12 years with a strategy/core planning background in a media agency or/and a TV broadcaster/digital publisher – exposure to TV planning is a must with hands-on knowledge of BARC YUMI and previous expe
- Worked with Top 10 FMCG advertisers in the country – across portfolio of brands with exposure to mass FMCG products
- Independently developed annual media plans and TV media strategy with capability to structure, deep-dive into data, write presentations and confidently present.
- Has the industry experience and network strength to engage Top digital publishers like Google, Meta, etc to bring best practices, competitive intelligence, beta products to GCPL
- Preference will be given to candidates with s exposure to analytics, measurement frameworks & attention Planning
- Excellent collaboration skills to work within AOR team and across WPP Media
Full description
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
About EssenceMediacom: A Leading WPP Media Brand,
EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data &
technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.
Role Summary and ImpactReporting of the role
This role reports to: AOR Lead.
3 best things about the job:
- Working on one of India’s largest FMCGs to bring them best practices on media platforms, changing audience behaviours as applicable to the GCPL portfolio & competitive intelligence on Top 10 FMCG players