SEO / SEM Senior Specialist (Remote)

We are looking for an SEO/SEM expert to manage all pay-per-click (PPC) marketing activities and search engine optimization.

The SEO / SEM Specialist will manage all paid search campaigns on Google, as well as other search and display marketing engines, in addition, to manage the SEO works onsite and offsite. A successful SEO / SEM Specialist will effectively manage the paid search budget and work with the Marketing team in order to maximize ROI, drive traffic, and customers organically and paid.

The SEO / SEM Specialist usually covers a wide variety of duties such as web marketing, web analytics, content strategy planning, link building, and keyword strategy.

• Plan, develop and implement our SEO strategy
• Work towards organic search optimization and ROI maximization
• Regularly perform thorough keywords research
• Identify key SEO KPIs
• Monitor redirects, click rate, bounce rate, and other KPIs
• Prepare and present reports regularly
• Identify our buyer persona to better target identified audiences
• Identify problems and deficiencies and implement solutions in a timely manner
• Suggest improvements for process and productivity optimization
• Work with web developers and marketing teams to properly implement SEO best practices
• Stay up to date with the latest SEO and digital marketing latest trends and best practices
• Executing tests, collecting and analyzing data, and identifying trends, and insights in order to achieve maximum ROI in paid search campaigns.
• Tracking, reporting, and analyzing website analytics, pay-per-click (PPC) initiatives, and campaigns.
• Managing campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
• Optimize copy and landing pages for paid search engine marketing campaigns.
• Perform ongoing paid keyword discovery, expansion, and optimization.
• Research and analyze competitor advertising links.