Shopper Marketing Manager
- Compensation
- Not disclosed
- Location
- Not listed
- Work setup
- Remote
- Seniority
- Not specified
- Employment
- Full time
- Experience
- Not specified
- Category
- Marketing
- Posted
Skills
Must have
- · Bachelor's degree preferred, or a minimum of three years of food industry experience.
- · Experience in retail marketing, shopper marketing, category management, or produce merchandising.
- · Knowledge of retail produce buying practices and operations.
- · Existing US grocery retail and wholesale relationships
- · Strong communication, presentation, and relationship-building skills.
- · Excellent analytical and problem-solving abilities.
- · Ability to work independently and effectively from a home office environment.
- · Proficiency with Microsoft 365 applications, including Teams, Word, Excel, PowerPoint, and Outlook.
- · Ability to travel regularly and manage a flexible schedule.
- · Ability to lift up to 50 pounds.
Nice to have
- · Experience using retail data and analytics platforms such as Circana, Nielsen, SPINS, and 84.51.
- · Strong understanding of data-driven marketing and promotional strategy development.
- · Prior CPG Sales and Marketing experience a plus.
- Why Join USA Pears?
- At USA Pears, you'll have the opportunity to work directly with leading retailers, represent a respected agricultural industry, and help drive innovative marketing programs that support growers and cu
- Apply Today
- If you're an organized, self-motivated marketing professional who thrives on building relationships, analyzing data, and driving results, we'd love to hear from you.
- Please submit your resume and a brief cover letter outlining your qualifications and interest in the role to rloar@usapears.com.
Full description
Shopper Marketing ManagerLocation: Remote (Western Region, U.S.)
Reports To: Senior Director of Shopper Marketing
Status: Full-Time, Exempt
Travel: 50-60% domestic travel required
Salary Range: 130k – 150K
Join the Team at USA Pears
USA Pears is seeking a dynamic, results-driven Shopper Marketing Manager to lead retail marketing efforts within the Western Region of the and designated national accounts. This remote role is responsible for developing and executing strategic shopper marketing programs that drive retail sales, strengthen customer relationships, and support the successful movement of Northwest pears throughout the season.
If you are passionate about retail sales and marketing, category management, produce, and building strong customer partnerships, this is an exciting opportunity to represent Washington and Oregon pear growers and make a measurable impact across the industry.
Key Responsibilities
Retail Account & Territory Management
· Leverage existing relationships while developing and managing key strategic partners within retail and wholesale customers.
· Create and execute seasonal marketing and merchandising programs that drive sales and category growth.
· Analyze account performance using retail and category management data from platforms such as Circana, Nielsen, SPINS, and 84.51.
· Develop customized recommendations, merchandising strategies, and promotional plans based on retail insights and market opportunities.
· Negotiate and manage promotional programs, including:
o In-store sampling
o Display contests
o Digital coupons
o Loyalty programs
o E-commerce initiatives
o Local events
o Other volume-driving promotions
· Collaborate with sales organizations and internal marketing teams to optimize program effectiveness and retailer engagement.
· Manage assigned budgets and ensure compliance with organization funding guidelines.
Communication & Relationship Building
· Serve as a primary representative of USA Pears to retailers, wholesalers, growers, shippers, vendors, and industry partners.
· Conduct in-person meetings, virtual presentations, phone calls, written communications, and in orchard tours.