Social Media and Content Lead

JOB SUMMARY

Reporting to the Marketing Team Lead, the Social Media & Content Lead is responsible for developing, executing, and optimizing Vanguard Charitable's organic social media strategy while supporting broader marketing content needs across channels. This role will also serve as a point of contact for the organization’s paid media agency, helping ensure that paid and organic social strategies work together effectively. This role will lead organic social strategies across current and emerging platforms, including LinkedIn, Meta, YouTube, and other channels that may become relevant to the organization. The Social Media & Content Lead will own social planning, post creation, publishing, engagement, performance monitoring, and platform growth, with the goal of elevating Vanguard Charitable's online profile and increasing the visibility, clarity, and consistency of the organization's voice. The ideal candidate is a strong writer, strategic social media operator, and hands-on creator with design instincts and the ability to translate complex ideas into clear, engaging, visually compelling content. Candidates should be prepared to provide examples of past organic social work, content campaigns, writing samples, and design or creative work that demonstrate measurable impact.

ESSENTIAL JOB FUNCTIONS

Organic Social Media Strategy (30%)

• Develop and execute the organization's organic social media strategy across LinkedIn, Meta, YouTube, and relevant emerging platforms.
• Define platform-specific objectives, audiences, content pillars, voice, cadence, and success measures.
• Identify opportunities to elevate Vanguard Charitable's online presence, reputation, visibility, and thought leadership through organic social channels.
• Monitor social media trends, platform changes, competitor activity, and audience behavior to inform recommendations.
• Create and maintain a social media plan that aligns with marketing priorities, business objectives, events, content campaigns, paid media activity, and organizational milestones.
• Partner with the paid media agency and internal marketing stakeholders to ensure paid and organic social strategies are coordinated and aligned.

Planning, Publishing & Channel Management (30%)

• Own and manage the organic social media calendar, including planning, drafting, visual asset coordination, approvals, publishing, and post-launch monitoring and KPI tracking.
• Create platform-appropriate posts, captions, visuals, carousels, short-form scripts, video concepts, and other organic social assets.
• Ensure all social content is accurate, timely, brand-aligned, accessible, and tailored to each platform.
• Manage day-to-day publishing and scheduling across priority channels.
• Build repeatable processes for intake, content planning, approvals, publishing, and reporting.