Social Media & Community Manager
- Compensation
- Not disclosed
- Location
- London, United Kingdom
- Work setup
- Hybrid
- Seniority
- Not specified
- Employment
- Full time
- Experience
- 5+ years
- Category
- Marketing
- Posted
Skills
Must have
- 5+ years' experience managing social media and community for a premium or luxury fashion, beauty or lifestyle brand.
- A creative mindset with a passion for storytelling and an instinct for identifying engaging content opportunities.
- Strong understanding of luxury branding, aesthetics and customer expectations.
- Proven experience creating engaging, social-first content across multiple platforms.
- Excellent copywriting skills with meticulous attention to detail.
- Deep understanding of Instagram, TikTok, Youtube, Pinterest, LinkedIn and emerging social platforms.
- Experience using social scheduling and analytics platforms such as Later, Sprout Social or Meta Business Suite.
- Strong understanding of social media analytics and the ability to interpret data to optimise performance.
- Highly organised, proactive and able to manage multiple projects simultaneously.
Full description
About us
DeMellier is a London-based brand that was founded with the vision of doing things differently: to design handbags that would make women feel empowered, made ethically and sustainably, while giving back to those who need it most. These principles guide everything we do. All our pieces are crafted ethically in Europe using the finest sustainably sourced materials. We champion equality, and for every piece sold, we fund vaccines and medical treatments aimed at saving the life of a child in need. So far, through our permanent charity initiative, ‘A Bag, A Life’, in partnership with SOS Children’s Villages, we have funded over 2.5 million vaccines. Join us and be part of an award-winning, purpose-driven brand that fosters creativity, collaboration, and meaningful impact within the luxury industry.
The Role
The Social Media & Community Manager is responsible for executing DeMellier's social media and community strategy, bringing the brand to life through engaging content, meaningful customer interactions and best-in-class social storytelling. Working closely with the Senior Brand Content Manager, this role supports the delivery of integrated marketing campaigns across all social platforms, ensuring content aligns with the wider brand strategy and commercial objectives. Combining creativity with data-driven insight, the Social Media & Community Manager identifies opportunities to grow brand awareness, strengthen customer engagement and build an engaged community while continuously optimising social performance and embracing new platforms, trends and technologies.
Responsibilities
Social Media Management
- Own the day-to-day management of DeMellier's social media channels, including Instagram, TikTok, Youtube, Pinterest, LinkedIn, Facebook, Reddit and emerging platforms.
- Plan, schedule and publish content aligned with the brand calendar and wider marketing campaigns.
- Write engaging, on-brand copy that reflects DeMellier's tone of voice.
- Work closely with the Creative and Marketing teams to deliver compelling social-first content that supports product launches, campaigns and brand storytelling.
- Maintain a consistent publishing schedule while identifying opportunities for reactive and trend-led content where appropriate.
Content Creation
- Propose, develop and deliver engaging, social-first content that reflects DeMellier's brand identity and resonates with our audience.
- Proactively identify opportunities to create authentic, engaging content by capturing brand moments and stories across the business.
- Collaborate closely with the Creative, PR and Marketing teams to maximise content opportunities and support wider brand campaigns.
Community Management
- Build and nurture an engaged online community by responding to comments, direct messages and customer interactions in a timely and brand-appropriate manner.