Social Media Content Creator

Your Mission:

Use your marketing skills to change the world for animals. PETA is seeking a Social Media Content Creator to contribute to our growing social media presence across a variety of platforms, including but not limited to X/Twitter, Facebook, Instagram, and TikTok. PETA is the most engaged with charity on social media and reaches nearly 100 million people each month with hard-hitting emotional animal rights content.

Who is PETA’s social team?

Our social media team is comprised of creators, coordinators, and managers who strategize and create engaging content that helps spread awareness for animals in need, as well as correspondents who communicate with hundreds of curious people online every single day. Our work has been featured in countless media outlets from Late Night with Seth Meyers to CNN to The New York Times to the Late Show with Stephen Colbert. One single post on one of our accounts can often reach over one million people, so there is no question that if you join our team you will be making an impact.

Primary Responsibilities and Duties:

• You will collaborate and brainstorm with other social media team members to create compelling content—specifically through words—for PETA's Instagram, X/Twitter, Facebook, and TikTok accounts. Content must be emotionally evocative and tell a story with minimal words and well-designed imagery.

• Helping save animals is PETA’s biggest priority. You will work on priorities from other departments to ensure that the social team is pushing PETA’s biggest issues and thus getting the public to take animals into consideration. You’ll also communicate with these departments to guarantee that everything you are posting is engaging, factually accurate, and emotionally compelling.

• It takes a lot of skill to learn how to best present information to an online audience, so a major part of your job will be analyzing your work and its online response, then finding ways to both improve and replicate prior success AND grow our following!

• You will get to know our online audience and see what they respond to and share, which will help you create content tailored for them to share. If we want to win animal rights, we must get our content in front of our audience and their followers!

• A portion of your every day will be researching current trends in social media, staying on top of things like the latest meme, and creatively applying that knowledge to PETA's efforts.

• The news never sleeps! Since social media success depends on acting in real-time, we post when the moment strikes (and on some occasions, the moment is 9 p.m. on Saturday night). You'll also need to be available on some holidays and weekends to post urgent breaking news.

• Though this role is remote, you’ll need to be able to hop over to your local vegan restaurant to create a fun TikTok or get content when we’re protesting in your area.

• You'll also be expected to perform any other duties assigned by the supervisor.