Social Media & Content Lead

• As our Social Media & Content Lead, you’ll be the creative engine driving the next phase of our social media growth. Focused on mobile-first video production, creator partnerships, cross-departmental collaboration, and strategic channel expansion, this role bridges the gap between high-level commercial strategy and daily execution
• Reporting directly to the Senior Social Media Manager, you will lead our video content output - balancing organic, trend-led “social-first” content with high-stakes commercial partner deliverables. You will film and edit high-converting video assets, manage end-to-end influencer and UGC operations, and pioneer our launch on search-critical platforms like YouTube and Reddit
• Mobile-First Video Execution: Concept, film, and edit engaging, high-quality video content (Reels, TikToks, Shorts) for both organic feed growth and sponsored brand partnerships
• Commercial Fulfilment: Work closely with the Partnerships team to fulfil client briefs and ensure all commercial video deliverables meet strict deadlines and brand standards
• Protecting Organic Engagement: Produce trend-led, non-promotional content to maintain our target engagement rate and balance commercial output on our feeds
• Cross-Functional Asset Hub: Act as the primary video content lead for internal teams, producing dedicated video assets to support User Experience (UX), VIP/Loyalty, SEO, and Brand Campaigns
• End-to-End Creator Management: Source, negotiate with, and manage relationships with influencers and User-Generated Content (UGC) creators
• Asset Pipeline: Direct external creators to ensure they deliver high-converting, on-brand video assets that can be repurposed across organic feeds, app experience, and paid ads
• YouTube & Reddit Launch: Lead the setup, content creation, and daily running of our new YouTube and Reddit channels to capture search demand, improve AI discovery, and expand brand visibility
• Social Team Synergy: Work hand-in-hand with our Social Media Assistant on big brand campaigns, community initiatives, and high-impact BAU content
• Paid Media Alignment: Collaborate with the Paid Media Manager to identify organic top-performers and supply high-converting UGC assets for performance ad campaigns

Benefits

• Competitive Salary: We know talent costs money, so we offer competitive salaries in addition to our other benefits.
• Hybrid working: We want to help you achieve the right work/life balance for you, so you decide when to come to the office and when to work remotely.
• Private medical insurance: All our employees are covered by private medical insurance with options to include family members if you wish.
• Gym memberships: We subsidise gym memberships, or offer financial support for classes/equipment.
• Pension: Pension scheme with up to 8% employer contributions.
• Benefits package: Includes life assurance, cycle to work, working abroad allowance, charity donation matching, enhanced parental leave and lots more

• On & Off Camera: Equally comfortable presenting in front of the camera, interviewing others, or directing external creators behind the scenes
• Expert Creator & Editor: Exceptional skills in producing and editing mobile-first video (CapCut, Premiere Pro, InShot, etc.), with a sharp eye for pacing, thumb-stopping hooks, and storytelling
• Commercial Mindset: Strong awareness of how organic engagement, creator content, and social storytelling support direct commercial revenue and business targets
• Experience: 3–5 years of hands-on social media and content creation experience in-house or agency
• Platform Native: Deep understanding of Instagram, TikTok, YouTube Shorts, and Reddit cultures, trends, and algorithm mechanics
• Influencer & UGC Savvy: Proven experience sourcing, briefing, and managing influencer partnerships and UGC pipelines