Social Media Coordinator

Please be advised the job position is located in the City of Industry, CA. This position is full-time and ON-SITE.Social Media & Creator Commerce Coordinator

We are looking for a hungry, resourceful, and highly communicative Social Media & Creator Commerce Coordinator to join our Marketing Team at Sunny Health & Fitness. This is a boots-on-the-ground role — you will be deep in the work daily, from building and managing a creator ecosystem to supporting social commerce campaigns across TikTok Shop and beyond. If you're not afraid of high-volume outreach, love being in the details, and thrive in a fast-paced, direct-communication environment, this is your seat.

Responsibilities

• Execute high-volume creator and influencer outreach daily across DMs, email, and platform tools — persistence and follow-through are non-negotiable
• Build and maintain creator lists, databases, and CRM records including contact info, compensation, performance tracking, and communication history
• Research, identify, and vet UGC creators and influencers aligned with brand aesthetic and campaign goals
• Support the development and management of a full creator ecosystem — from first contact to onboarding, compensation, and performance reporting
• Support campaign setup, daily checks, and optimization on TikTok.
• Analyze weekly and monthly KPIs — engagement, reach, GMV, follower growth — and contribute to reporting for internal team meetings
• Support A/B testing initiatives and present findings back to the team
• Research trending content, creators, and platform-native strategies to keep campaigns and creator outreach relevant
• Assist with LIVE commerce sessions including prep, coordination, and performance tracking (experience a plus)
• Communicate proactively and consistently across internal teams — marketing, social, PR — and with external creators and partners
• Other duties as assigned.

Qualifications

• 1–2+ years of experience in social media, influencer marketing, creator partnerships, or social commerce
• Demonstrated ability to manage high-volume outreach and juggle multiple relationships simultaneously without dropping the ball
• Experience building or maintaining spreadsheets, trackers, or CRM systems for contacts, campaigns, or creator management
• Familiarity with TikTok, Instagram, and other major platforms — both as a content channel and a commerce tool
• Proficient in Microsoft Excel for tracking, reporting, and list management
• TikTok Shop, Seller Center, or e-commerce platform experience is a strong plus
• Experience with Shop Ads, paid social, or any performance advertising is a bonus
• LIVE commerce or streaming experience is a bonus
• Bachelor's degree in Marketing, Business, Communications, or related field preferred