Social Media & Digital Marketing Intern

The Social Media & Digital Marketing Intern will work directly with the Strategic Communications and Engagement Manager to grow The Be. Org’s digital presence, strengthen brand storytelling, and increase community engagement. This role is ideal for a creative, digitally fluent college student who wants hands-on experience in nonprofit marketing, short-form video strategy, analytics, media outreach, and AI-powered content creation.

Position Overview

The Social Media & Digital Marketing Intern will work directly with the Social Media & Digital Marketing Associate to grow The Be. Org’s digital presence, strengthen brand storytelling, and increase community engagement.

This role is ideal for a creative, digitally fluent college student who wants hands-on experience in nonprofit marketing, short-form video strategy, analytics, media outreach, and AI-powered content creation.

You won’t just “post content” — you’ll help shape the voice and visibility of a mission-driven organization impacting youth across the region.

Location

Hybrid (Baltimore–Washington Metropolitan Area)

Compensation

$1,000 stipend (semester-based)

Time Commitment

10–20 hours per week (flexible scheduling around classes)

What You’ll Do

Content & Social Media Strategy

• Support implementation of a cross-platform content strategy (Instagram, LinkedIn, TikTok, YouTube Shorts, email, website)
• Create engaging short-form video, graphics, captions, and storytelling content
• Assist in developing content calendars aligned with programs, events, and campaigns
• Repurpose long-form content into short-form, high-impact digital pieces

Digital Growth & Analytics

• Track and analyze engagement metrics using social insights and analytics tools
• Provide monthly performance reports and recommendations for growth
• Support SEO efforts to improve website visibility and search rankings
• Research trends, hashtags, and emerging platforms relevant to Gen Z audiences

Email & Community Engagement

• Draft and schedule newsletters and stakeholder communications
• Assist with segmentation and engagement tracking
• Help maintain brand consistency across all digital communications

Media & Event Coverage

• Pitch local media outlets and support press outreach efforts
• Provide live social coverage of programs and events
• Develop post-event recap content (video, blog, carousel posts)

Collaboration & Innovation

• Attend required trainings and team meetings
• Contribute creative ideas during marketing brainstorms
• Collaborate across departments to highlight youth impact stories
• Utilize AI tools responsibly to enhance workflow efficiency

Who This Role Is Perfect For

We’re looking for a student who is:

• Majoring in Marketing, Communications, Journalism, Public Relations, Business, Digital Media, or a related field
• Passionate about youth empowerment, education, and community impact
• Comfortable creating short-form video content
• Familiar with Canva, Adobe Creative Suite, CapCut, or similar tools
• Experienced (or eager to learn) social media analytics and performance tracking
• Organized and able to meet deadlines with high-quality work
• Confident enough to share ideas and open to constructive feedback
• Detail-oriented with strong proofreading skills
• Curious about nonprofit leadership and mission-driven marketing

Bonus (but not required):

• Experience with SEO tools, email marketing platforms, or CRM systems
• Experience pitching media or writing press releases
• Familiarity with AI tools for content ideation and productivity

What You’ll Gain

This internship is designed to be career-building, not just task-based.

You’ll leave with:

• A professional portfolio of real campaigns and content
• Measurable analytics experience (engagement growth, impressions, SEO improvements)
• Experience in nonprofit marketing strategy
• Mentorship from marketing leadership
• Exposure to media relations and brand storytelling
• Strong resume bullets backed by tangible impact

Additional Benefits:

• Professional development trainings
• Networking opportunities within the Baltimore–DC region
• Letter of recommendation upon successful completion
• Flexible schedule that supports academic commitments

Why This Matters

The content you create will directly support programs that change young people’s lives. Your creativity will help amplify student voices, expand community reach, and strengthen a mission rooted in excellence, leadership, and opportunity.

If you’re ready to build your skills while building impact — we’d love to work with you.