Social Media Executive

Job Title: Social Media Executive

Department: Online Marketing

Reports To: Assistant Marketing Manager – Creatives

Role Overview:

This role is responsible for managing the brand's presence across social media platforms — handling day-to-day postings, Online Reputation Management (ORM), and brand consistency — while working closely with the Sr. Social Media Specialist to drive engagement and growth. The role also involves coordinating content shoots end-to-end, supporting video production and presentation, and staying on top of market trends to bring fresh ideas to the team.

Key Responsibilities:

• Manage and maintain social media profiles across platforms, ensuring timely postings and consistent brand identity
• Monitor and respond to ORM (Online Reputation Management) queries, reviews, and mentions in a timely, brand-aligned manner
• Collaborate with the Sr. Social Media Specialist to meet engagement and growth targets, and improve content performance
• Coordinate content shoots end-to-end — liaising with students, faculty, mentors, and other stakeholders, arranging videographers, and managing shoot logistics
• Support video production and undertake video presentation/hosting duties, including testimonial collection; travel for shoots as required

Requirements:

• Freshers are welcome to apply; prior experience in social media management is an added advantage
• Proactive and self-driven, with the ability to take initiative independently
• Strong presentation and communication skills, both written and verbal
• Passion for video presentation, with comfort and confidence on camera for hosting
• Working knowledge of social media analytics and current content trends
• Ability to coordinate with multiple stakeholders, work flexible hours, and travel for shoots when required
• Track market and content trends, and actively contribute new ideas in team discussions