Social Media Executive

ABOUT US

The Hey Co Group is a homegrown Singapore F&B group founded in 2016. Over nine years we have built and scaled a portfolio of brands across quick-service, casual dining, cafe, restaurant and bar. We are not a chain. Each brand has its own identity, its own audience, and its own reason to exist — and we obsess over quality and consistency across every touchpoint, including the ones on people's screens.

Social media is where most people meet our brands for the first time. A single Reel can fill a restaurant on a quiet Tuesday. That is why this role sits at the heart of how we grow.

THE ROLE

We are looking for a creative Social Media Executive to support our Branding & Marketing Manager in bringing six distinct brands to life.

You will be the hands-on engine of our social channels — creating content and caring for our communities. You bring the ideas and the execution. The Branding & Marketing Manager brings the strategy and brand direction. Together you will make sure each brand shows up consistently, on time, and looking its best, every single week.

We are a team that embraces AI, and we want someone who uses it to create faster and think bigger — from ideation through to editing.

This is a great role for a creative, platform-native person who wants to do the work, learn fast, and see their content reach thousands of guests.

A DAY IN THE LIFE

No two days look the same. A typical week might involve shooting a new menu launch at one of our cafes in the morning, editing a batch of Reels and Stories over lunch, scheduling the week's posts, replying to a wave of comments and DMs, checking how last week's content performed, and syncing with the Branding & Marketing Manager on an upcoming campaign.

Some days are quiet and edit-heavy. Others are fast, on-location and full of energy.

WHAT YOU WILL DO

• Create content — shoot, edit, schedule and publish posts, Reels and Stories across our brands, following the direction and calendar set with the Branding & Marketing Manager
• Shoot and edit — capture short-form video and photography in-store and on-location, quickly, with a phone and light kit
• Community — reply to comments and DMs across assigned brand accounts, engage followers, and keep each brand's tone right. Escalate service issues and complaints to the relevant outlet manager promptly
• Support campaigns — support the launches, seasonal menus, promotions and collaborations that the Branding & Marketing Manager plans
• Paid social support — set up and boost posts across Meta and TikTok under the Branding & Marketing Manager's direction. Monitor spend and basic performance, and flag what is and is not working
• Local SEO support — keep our Google Business Profiles current across outlets (hours, photos, menus, review responses) and apply keyword and caption basics so our content is easier to find
• KOL coordination — coordinate influencer and food creator visits: scheduling, logistics and hosting on the day
• Use AI — use AI tools to work faster and smarter: drafting captions and ideas, generating and editing images and video, researching trends, and streamlining your day to day
• Report — track reach, engagement, saves and follower growth by brand, and share a simple monthly update on what is working and what is not
• Consistency and ideas — keep each brand's tone, look and quality distinct and consistent, and bring fresh, on-trend ideas to the table

WHAT YOU WILL BRING

Essential:

• One to three years in social media and content — F&B, hospitality, lifestyle or agency
• A portfolio, showreel, or links to two or three accounts you have personally run. Applications without work samples will not be reviewed
• A creative, ideas-driven eye for aesthetics, storytelling, and food that looks irresistible
• Strong hands-on skills across Instagram, TikTok and Facebook, plus shooting and editing short-form video and photography
• Working knowledge of Meta Ads Manager and TikTok Ads Manager at boosting and basic campaign level
• Basic understanding of local SEO — keywords, captions, hashtags, and Google Business Profile management
• Comfortable using AI tools (ChatGPT, Canva AI, CapCut, image and video generators) to create, ideate and work efficiently
• Able to juggle several brands and deadlines without dropping quality, and to hold distinct brand voices apart rather than blending them into one
• Comfortable working in live restaurant environments, including occasional evenings and weekends for shoots
• A genuine love for food, hospitality, culture and people
• Based in Singapore and able to travel between our outlets

Advantageous:

• Basic design ability (Canva, Figma or Adobe)
• Familiarity with Xiaohongshu
• Written Mandarin
• Experience with a multi-outlet or multi-brand group
• Familiarity with the Singapore F&B and dining scene

HOW TO APPLY

Send the following to HR@theheyco.com:

• Your CV
• A short note on why this excites you
• Links to content you have created — a portfolio, a showreel, or two to three accounts you have run, with a line on what you were responsible for