Social Media Executive

This opportunity is for creative and energetic Social Media Executive to support our digital marketing efforts. You’ll play a key role in managing content calendars, creating visual content, and helping the brand connect with educators, students, and institutions across social platforms.

Key Responsibilities:

• Plan, create, and publish engaging content (posts, stories, reels) on Instagram, Facebook, LinkedIn, YouTube, etc

• Develop content calendars in sync with product launches, events, and seasonal campaigns

• Shoot and edit short videos during workshops, product demos, and live events

• Research trends and create STEM-relevant content that connects with educators and students.

• Track social media performance using platform analytics and suggest improvements

• Collaborate with the content, design, and product teams to align messaging and visuals

Required Skills:

• Creative content creation for reels, posts, and stories

• Awareness of social media trends, formats, and engagement strategies

• Basic graphic design and video editing (Canva, Adobe Premier, CapCut, InShot)

• Strong caption writing, hashtag strategy, and storytelling skills

• Knowledge of Instagram, LinkedIn, YouTube, Facebook, and Google platforms

• Ability to manage time, meet deadlines, and work independently

• Team collaboration and openness to feedback

• Basic understanding of social media analytics and insights tools