Social Media Manager

PURPOSE

The position is responsible for owning organic social media strategy and execution across assigned brands. The role develops channel strategy, manages the editorial calendar, creates and publishes content, directs creators, coordinates event and influencer programs, and measures performance. The Social Media Manager works closely with the Event & Brand Engagement Coordinator, whose primary responsibilities are community engagement, social listening, event-based content capture, and field insights, and aligns material strategy, budget, sensitive-response, and brand-risk decisions with the Digital Marketing Manager.