Social Media Specialist

The driving force behind our success has always been the people of AspenTech. What drives us, is our aspiration, our desire and ambition to keep pushing the envelope, overcoming any hurdle, challenging the status quo to continually find a better way. You will experience these qualities of passion, pride and aspiration in many ways — from a rich set of career development programs to support of community service projects to social events that foster fun and relationship building across our global community.

The Role

Aspen Technology, Emerson’s industrial software business, is seeking a Social Media Specialist to help strengthen the company’s social media presence, expand engagement with key audiences and establish a scalable employee advocacy program.

This role will support the development and execution of social media strategies that advance AspenTech's corporate, product, customer, event, cultural and thought leadership priorities.

While LinkedIn is AspenTech’s primary platform today, this position requires broader social media expertise, including content strategy, audience engagement, executive visibility, employee amplification, platform best practices, analytics and governance. The role also requires effective collaboration with key internal stakeholders, including our video team on integrated YouTube strategies, our creative team on design and with Emerson’s enterprise social media team on overall best practices.

The ideal candidate has at least 4 years of experience managing social media programs within a B2B technology environment and a demonstrated ability to collaborate effectively with senior leaders, subject matter experts and executive stakeholders. This individual combines strong writing, creative and storytelling skills with a data-driven mindset and a deep understanding of how social media can be used to build thought leadership, increase visibility, drive audience engagement and extend corporate reach through executive and employee advocacy.

Your Impact

• Manage AspenTech’s day-to-day social media presence
• Create and publish social content aligned with organizational priorities
• Partner with senior executives, business leaders and subject matter experts to develop engaging social content that elevates their expertise and advances company objectives
• Establish and scale AspenTech's employee advocacy initiative, creating the strategy, governance model, content distribution processes, participant engagement programs and performance metrics needed to expand employee-driven reach and brand visibility
• Translate complex technical, industrial and business topics into compelling social content for target audiences
• Manage and maintain the social media editorial calendar
• Identify opportunities to increase engagement, reach, audience growth and employee advocacy