Solar Square - Associate Director - Sales

Key Responsibilities:

• Develop and execute Go-to-Market (GTM) strategies, including market research, customer segmentation, competitor analysis, and case study development.

• Drive revenue growth by setting clear sales goals and executing strategic sales initiatives.

• Lead, coach, and mentor the sales team to achieve individual and team targets.

• Establish measurable KPIs and monitor sales performance through regular reviews.

• Track and manage the complete sales funnel, ensuring timely conversion and achievement of business goals.

• Conduct market analysis to identify new business opportunities and recommend expansion strategies.

• Collaborate with Marketing, Operations, and other cross-functional teams to improve customer acquisition and business performance.

• Build a high-performance, customer-centric sales culture focused on continuous improvement.

• Analyze sales metrics and implement process improvements to enhance productivity and operational efficiency.

• Identify innovative approaches to expand market reach and improve sales effectiveness.

Required Skills & Experience:

• 5+ years of experience in B2C Sales.

• Proven experience in achieving sales targets and driving business growth.

• Strong understanding of Go-to-Market (GTM) strategy and sales planning.

• Experience in team handling, coaching, and performance management.

• Strong analytical skills with the ability to interpret sales data and market trends.

• Excellent communication, negotiation, and stakeholder management skills.

• Ability to work in a fast-paced, target-driven environment.

Preferred Skills:

• Experience in Consumer Durables, Renewable Energy, Real Estate, Home Improvement, D2C, or Consumer Services industries.

• Experience with CRM tools and sales performance dashboards.

• MBA or equivalent qualification is preferred.

Key Competencies:

• B2C Sales Management

• Go-to-Market (GTM) Strategy

• Revenue Growth & Business Development

• Team Leadership & Coaching

• Sales Funnel & Pipeline Management

• Customer Acquisition & Retention

• Market Research & Competitive Analysis

• Stakeholder Management

• Data-Driven Decision Making

• Strategic Planning & Execution