Specialist - CLM

Key Responsibilities -

• Understand the product funnels and work with tech and product teams to define the events for marketing automation tools to enable campaign set up.

• Evaluating the business and campaign objectives to plan configuration (segmentation, profiling, audience cohorts, content, frequency, channels) of effective customer lifecycle campaigns to deliver incremental growth as per the objective and set KPIs.

• Support for seamless set up, campaign QA and execution for CLM campaigns.

• Planning for experiments in new and existing CLM campaigns to drive higher efficiencies for achieving set objectives and KPIs

• Optimization of targeting and communication for existing customer segments, data analysis using transactional and intent signals to propose new customer segments for better targeting

• Reporting, Analysis and insight mining of the reports of CLM campaigns, maintaining benchmarks and creation of consumable reports / dashboard to deliver actionable inputs for improvements of the campaigns.

• Internal and external stakeholder management , to work with agencies, channel partner and vendors to drive redBus business objectives.

You will be directly driving -

Campaign Planning & Execution: Responsible for the end-to-end planning, setup, and flawless execution of CLM and retention marketing campaigns on marketing automation platforms.

Performance Monitoring & Reporting: Oversee day-to-day campaign reporting, track key health metrics, and build dashboards to share insights with the team. You will be the first point of contact for translating raw data into key marketing decisions.

Impact & Incrementality: Conduct ongoing impact and incrementality analysis for new and existing campaigns. Use data to measure effectiveness, provide insights for optimization, and advocate for a data-led approach to campaign strategy.

Cross-Functional Collaboration: Work closely with creative, content, and tech teams to gather requirements, close dependencies, and ensure all components for campaign launch are delivered on time.

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