Wesco
Specialist - Digital Marketing (12-month contract)
- Compensation
- Not disclosed
- Location
- Calgary, AB, Canada
- Work setup
- Hybrid
- Seniority
- Not specified
- Employment
- Contract
- Experience
- 3+ years
- Category
- Marketing
- Posted
Skills
Must have
- Experience: 3-5 years of hands-on digital marketing experience.
- College Diploma in a related discipline required; Bachelors Degree - Marketing, Business, Communications, eCommerce or related area preferred.
- Search optimization: Strong knowledge of SEO and AEO best practices, with experience applying them to website content and structure.
- Marketing technology: Proficiency with email automation platforms, content management systems, CRM tools, web analytics and eCommerce reporting.
- Analytics and insight: Experience interpreting store and web data, identifying actionable insights and translating findings into practical recommendations.
- Content and brand: Strong content development skills, with close attention to brand consistency and customer clarity. Comfortable creating light visual content in Canva and publishing across web and s
- Paid media: Working knowledge of Google Ads and paid social platforms is an asset.
- Performance mindset: Data-driven and analytical, with the ability to measure impact and turn results into clear next steps.
- Organization: Highly organized and detail-oriented, with the ability to prioritize competing demands and meet multiple deadlines.
- Initiative and ownership: Proactive in developing new approaches that improve projects, processes or business performance.
- Communication: Communicates issues clearly, listens actively and contributes positively as a team member. #LI-MH1
Full description
As aDigital Marketing Specialist at EECOL Electric, focused primarily on our independent eCommerce store, you will develop, deliver and optimize Marketing programs to attract & retain customers and drive sales. This is a senior individual contributor role responsible for marketing programs (plan to execution), brand experience, homepage and campaign content, email and social programs.
What We Offer
- 12 month Contract full-time position, Monday through Friday schedule - weekends are for friends and family.
- Hybrid – 2-3 days in office (Sundance SE business park). Rotating set schedule (TT then MWF), 2-3 days remote.
- Competitive compensation, benefits, and regular reviews.
- Supportive culture emphasizing teamwork, learning, internal mobility, and shared success.
- Ongoing training and development, with opportunities for internal advancement.
Responsibilities:
- Own the customer-facing digital marketing experience, including channel strategy, homepage messaging, campaign banners, featured content and seasonal promotions.
- Guided by the marketing roadmap and business priorities, develop campaigns and creative assets in partnership with agency, AI and freelance resources.
- Plan, manage and optimize paid campaigns across Google Ads and social as needed, often in partnership with digital agency.
- Use Shopify and GA4 data to analyze customer behaviour, campaign and product performance, and site trends. Translate findings into recommendations that improve the customer experience, conversion and sales.
- Develop, implement and optimize email flows and campaigns, including newsletters and automated journeys, to nurture leads and engage customers by target segment.
- Manage the brand’s social presence, engage followers, handle escalations and develop strategies to grow the community.
- Publish and update marketing initiatives on the site and consistently update and optimize layout, content hierarchy to support conversion.
- Apply SEO, AIO and AEO best practices to website content and structure to improve visibility, search rankings, and discoverability.
- Maintain deep expertise in Shopify’s marketing capabilities and identify opportunities to improve workflow efficiency, customer insights and store performance.
- Provide regular updates and reports to stakeholders, with clear recommendations to improve reach, clarity, conversion, and impact.
- Manage multiple priorities and deadlines while maintaining accuracy, quality, and close attention to detail.
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