Sr. Branch Manager

POSITION SUMMARY:

Responsible for the overall profitability and efficient operation of the banking center. Establishes and implements an annual sales and marketing plan to achieve targeted goals. Responsible for hiring, developing, and motivating personnel ensuring all staff are sales and service focused. Ensures adherence to established security procedures and reporting requirements and ensures that personnel comply with established bank operating procedures and practices. Responsible for sales development activities including sales training, referral training, sales coaching, and other activities. Creates a teamwork environment to ensure that quality service is provided, sales goals are met, and operations and accounting requirements are satisfied. Sets an example for the staff in customer service and sales. Conducts relationships and activities consistent with established Bank policies, procedures and systems, the corporate code of conduct, Bank Secrecy Act and all applicable State and Federal laws and regulations.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Administrative control over functions of the banking center, including implementation of bank policy and explanation of company programs policies, and objectives.

• Develop a banking center market plan utilizing effective sales techniques that will generate additional Retail sales business, including deposits, loan referrals, and referrals to other lines of business. Implement tactical plans that focus our relationship selling effort to manage our most profitable customers in the community. Identify opportunities to deepen our relationship with customers that have a minimal relationship but offer upside potential and aggressively sell to this customer base. Identify clients who are not profitable and aggressively manage the relationship to be a more profitable one.

• Actively call on new and prospective customers, exploring needs and cross-selling and recommending bank products and services that are in the best interest of the customer and that achieve their financial objectives. Actively profile customers to ensure the banking center personnel understand the total customer financial picture and can meet and exceed customer needs.

• Responsible for loan referrals; ability to recognize loan opportunities, talk to customers about loan rates and take loan applications.

• Acquire and maintain thorough understanding of security procedures; practice established procedures. Understand role in case of robbery, whether victim or bystander, and know proper post-robbery procedures.

• Maintain prescribed security controls to protect the banking center against fraudulent operations and unnecessary risk or exposure. Monitor and reviews bank’s security procedures and ensure staff’s thorough understanding and full compliance of bank’s security procedures. Ensure staff’s understanding of their role in case of robbery and proper post-robbery procedures.

• Ensure that standard operating procedures are being followed and provide guidance and training to branch personnel on operating problems, handling of exceptions and adjustments. Assist internal and external auditors with regular audit functions.

• Recruit and develop staff to ensure proper staffing levels. Ensure accurate and complete performance management reviews and individual development plans are completed on a consistent and timely basis. Review and monitor individual staff compensation (merit and incentive compensation) to ensure competitiveness and appropriateness to skill and knowledge.

• Responsible for personnel administration, such as employment interviews, training and development, coaching, counseling, and performance reviews. Responsible for recommendations and decisions on hiring, discipline, promotion, transfers, and termination of staff.

• Maintain an atmosphere conducive to open communication. Resolve personnel problems and grievances with input and assistance from Assistant Banking Center Manager. Issue written and oral instructions as needed.

• Conduct regular staff meetings to review problems, policies, procedures, and updates of activities within the bank.

• Ensure staff’s thorough knowledge and understanding of compliance and regulatory issues relating to teller and customer service areas (i.e., Bank Secrecy Act, Regulations CC, E, DD, P, etc.) evidenced by appropriate application of these regulations in day-to-day operations.

• Provide sales leadership for the banking center staff by communicating regularly with staff about the banks’ strategic vision. Establish daily, weekly, monthly, and quarterly sales goals. Schedule and lead weekly banking center sales meetings. Brainstorm with staff on ways to better serve customers and differentiate Central Bank from competitors.

• Hold staff accountable for sales and service standards and for meeting sales goals. Observe, coach, and recognize staff to achieve superior performance levels. Ensure all staff are trained in sales and service techniques. Model sales process skills and techniques.

• Demonstrate the highest level of professionalism, efficiency and customer service in the banking center resolving the most difficult customer issues.

• Understand and maintain a thorough knowledge of Central Bank’s services, operations, and organization; communicate this understanding to others when appropriate and refer inquiries and correspondence to the proper department or individual.

• Actively participate in sales program. Make referrals to other business units for traditional and non-traditional banking products and services. Coach branch personnel in sales skills and hold them accountable for results.

• Attend all required training.

• Consistently meet the expectations defined in Central Bank’s six standards of Living Legendary.

ADDITIONAL DUTIES AND RESPONSIBILITIES:

Assist others in the banking center as needed. May be assigned other duties and responsibilities. May be assigned work or training at other assigned locations.