SR. DESIGN EXECUTIVE - BEAUTIFUL HOMES (Chandigarh)

Role Purpose

Store business development initiatives by engaging with internal and external stake holders like architects/interior designers, builders, in store team designers and associates. Manage multiple stores across a geography in terms of maintenance, dealer coordination, new store launches.

Key Responsibilities

• Drive business development initiatives by engaging with Architects, Interior Designers, Builders, Store Teams, and Associates.

• Manage multiple stores within the assigned geography, including maintenance, dealer coordination, and new store launches.

• Coordinate with Pricing, Order Processing, IT, Brand Team, and Design Cell to ensure seamless store operations.

• Manage escalations and coordinate execution of high-value, high-profile projects.

• Ensure adherence to consultation processes, reporting standards, and project follow-ups.

• Establish quality standards for space planning, mood boards, and design presentations.

• Support store profitability and business growth through upselling, cross-selling, training, and sales enablement initiatives.

• Drive implementation of centrally launched business initiatives across stores.

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Technical Skills

• Ability to assess customer requirements and develop suitable design solutions.

• Ability to translate customer briefs into designs aligned to budget, lifestyle, and functional needs.

• Strong understanding of space planning and aesthetic design principles.

• Ability to improve systems and processes based on business requirements.

• Ability to develop and execute upsell and cross-sell strategies.

• Strong visualization and presentation skills through sketches, mood boards, storyboards, and 3D renders.

• Good knowledge of Asian Paints products and design-led selling practices.