Sr. Director, Paid Media
- Compensation
- Not disclosed
- Location
- Boca Raton, Florida, United States
- Work setup
- Not specified
- Seniority
- Senior
- Employment
- Full time
- Experience
- 12+ years
- Category
- Marketing
- Posted
Skills
Must have
- 12+ years of experience in media strategy, planning, and investment, with meaningful leadership of teams, agencies, and large-scale media budgets
- Deep expertise in full-funnel media planning across brand media, retail media, commerce, paid social, video, CTV, programmatic, and search
- Proven ability to challenge agency plans, evaluate channel roles, assess trade-offs, and make high-quality investment decisions
- Strong command of measurement, including attribution, incrementality testing, marketing mix modeling, and test design
- Experience using first-party and third-party data for audience strategy, activation, and optimization
- Strong financial acumen, including working media tracking, forecasting, monthly reporting, and variance management
- Significant experience managing large agency relationships across planning, buying, performance, and operational governance
- Demonstrated ability to build and develop teams, and to create structure where it does not yet exist
- Strong cross-functional leadership skills, with experience working across Brand, Analytics, eCommerce, and Commercial teams
- Experience in CPG, beverage, or high-growth consumer brands strongly preferred
- Bachelor’s degree in Marketing, Business, Communications, or a related field required; advanced degree preferred
- Ability to operate effectively in a fast-paced, high-growth environment with shifting priorities
- Media Expert: Recognized depth in paid media, not a generalist marketer with media exposure
- Owner: Takes full accountability for investment decisions, performance, and the standard of work
- Commercially Minded: Connects media choices to sales, share, and profitability, not just media metrics
- Builder: Creates the process, structure, and standards that make good work repeatable
- Direct Communicator: Says what is working, what is not, and what needs to change, in plain language
- People Leader: Develops talent, sets a high bar, and builds a team others want to join
- Adaptable: Thrives in a fast-paced environment where priorities move quickly
Full description
If you’re reading this on your way from 5am spin class to festival fast-pass, you’re CELSIUS®— an everyday hustler with the essential energy to aim high, and go the extra mile wherever your goals take you.
Joyful by design, sunny by nature, and unapologetically bold. If your bestie has you saved in their phone as “Icon,” you’re ALANI NU® — confident, colorful, and bringing main-character energy to every moment.
SoCal in your soul, attitude in your stride. If gravity doesn’t stop you and “impossible” sounds more like “dare you,” you’re ROCKSTAR®— a born rebel, raising the bar with mind-body energy and zero compromise.
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Together, we’re Celsius Holdings, Inc.— a global CPG company united by three powerhouse brands and one incredibly talented team.
At Celsius, we pride ourselves on empowering our people. Every employee has a stake in our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere.
And we’re on our way to building something bigger: a category where energy isn’t just consumed, it’s lived—where performance meets personality, brand becomes community, and every can crack sparks a statement.
This is the future of modern energy. This is Celsius.
Ready to take your career to the next level? Join our team and redefine what it means to be energized.
If you are looking for an exciting opportunity to join a fast-growing team in a role that provides professional and personal growth, we encourage you to apply to our Sr. Director, Paid Media opening.
Sr. Director, Paid MediaDepartment: Marketing
Reports To: VP, Global Digital, Media
Location: Boca Raton
Employment Type: Full-Time, Leadership
JOB DESCRIPTION:
We are seeking a Senior Director, Media to lead paid media strategy, planning, investment, activation, and measurement across our portfolio. This role is the senior media authority for the business, accountable for how media investment is planned, spent, measured, and improved across Celsius, Alani Nu, and Rockstar.
Reporting to the VP, Global Digital, Media, this leader owns the full-funnel media agenda — connecting brand building at the top of the funnel to conversion, retail media, and commerce at the bottom. The role leads the internal US media team, sets the standard for agency performance, and works directly with Brand, eCommerce, Insights, Sports and Entertainment, Field, and Finance to make sure media decisions are tied to business outcomes.