Sr. GTM Specialist, GenAI, Startups, WWSO Startup GTM, WWSO SUP NAMER GTM

Do you want to help define how the next generation of startups builds with generative AI? Join the WWSO Startup team as the Sr. GTM Specialist for GenAI and own how GenAI native startups across North America discover, adopt, and scale on Bedrock, the fully managed service for building with leading foundation models, agents, knowledge bases, and guardrails.

The Worldwide Specialist Organization (WWSO) works backwards from our customers' most complex and business critical problems to build and execute go to market plans that turn AWS ideas into multi billion dollar businesses. In emerging areas, we are the "first in" teams that build markets for new services. On the Startup team, you will 1/ be the best storyteller and technologist for Bedrock in the startup ecosystem, 2/ work with the most promising startups from seed through hypergrowth, 3/ scale GenAI knowledge through sales plays, programs, VCs, accelerators, and the AWS startup field, and 4/ bring critical startup feedback to the GenAI product and model provider roadmaps.

You bring the business savvy, GenAI domain expertise, and technical depth to articulate the value of GenAI to founders, ML engineers, and C level executives alike.

Key job responsibilities
Own the startup GTM strategy for GenAI across North America, including market sizing, sales plays, and pipeline goals, orchestrating Sales, Solutions Architects, Partners, and Marketing.
Engage founders, CTOs, and engineering leaders to move Bedrock/GenAI workloads from proof of concept to production, land lighthouse customers, and drive revenue.
Advise startups on model selection, retrieval augmented generation, agents, fine tuning, and inference cost tradeoffs.
Work closely with foundation model providers on GenAI to build joint GTM and co selling motions for startups.
Partner with the WWSO Startup Specialist SA team on demos, POCs, and reference architectures for high priority customers.
Build best in class field enablement and scalable programs with VCs, accelerators, and AWS Activate.
Bring market signals to GenAI product teams, and own reporting on GTM execution to AWS leadership.
Represent AWS as a thought leader at startup and industry events.

A day in the life
You might start with a technical deep dive for a Series B founder choosing models for a new agent, then plan a POC with the account team and a Specialist SA. In the afternoon you could sync with a model provider on a joint campaign, review pipeline, and share field signals with the Bedrock product team. Your customers are founders and engineering leaders at GenAI native startups, and your partners are account managers, solutions architects, VCs, and model providers.

About the team
The WWSO Startup team helps startups scale quickly and cost effectively on AWS. As part of AWS Sales, Marketing, and Global Services, we are technology specialists who build go to market plans for the newest AWS services. Our SUP NAMER team covers GenAI, data, and AI for North America startups, working with startup account teams, Specialist SAs, the VC and accelerator community, Bedrock product teams, and model providers. We value curiosity, ownership, and working across AWS as #OneTeam.

About AWS
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

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Inclusive Team Culture
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Work/Life Balance
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