Sr. Instructional Designer, Retail
Designs and produces digital training content (courses, videos, graphics) for Alo Yoga’s global retail teams, ensuring alignment with brand voice and operational needs using Articulate Rise and LMS platforms.
- Compensation
- $100K–$130K / yr
- Location
- Beverly Hills, California, United States
- Work setup
- Not specified
- Seniority
- Senior
- Employment
- Not specified
- Experience
- 5+ years
- Category
- Technical writing
- Posted
Skills
Must have
- Bachelor’s degree in Communications, Education, Instructional Design, or related field
- 5+ years of instructional design experience in a corporate global retail role
- Expertise in Articulate Rise and LMS publishing
- AI proficiency for process efficiency and content creation
- Quick learner of store operations and processes
- Storytelling, video editing (Adobe Premiere Pro), and graphic design (InDesign/Photoshop) skills
- Brand voice consistency and adherence to brand guidelines
- Instructional design models, learning theory, and curriculum design knowledge
- Strong written/verbal communication and cross-functional collaboration
- Senior individual contributor with potential for team leadership
Full description
WHY JOIN ALO?
Mindful movement. It’s at the core of why we do what we do at ALO—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.
OVERVIEW
As the Global Retail Sr. Instructional Designer, you'll own the design and production of the digital courses, videos, and graphics that bring alo's people, product, selling, and operational knowledge to life for our global store teams. Reporting to the Director of Retail Learning, you'll partner cross-functionally with Operations, Customer Experience, Human Resources, Marketing, etc. to turn business priorities into training that's clear, accurate, and unmistakably on-brand.
This is a senior, hands-on individual contributor role for someone who is passionate about making jobs easier for frontline teams, can get up to speed quickly on alo's store operations and processes, write and design fluently in the alo voice, and build high-quality learning content independently with minimal oversight. The role doesn't carry people-management responsibility today but is expected to grow into one as the retail learning function scales.
RESPONSIBILITIES Content & Curriculum Design
- Design and produce end-to-end digital courses, videos, graphics, and job aids primarily in Articulate Rise
- Apply instructional design best practices and adult learning theory to build content that drives measurable business outcomes — execution, sell-through, and engagement
- Partner with subject matter experts to source, curate, and validate content for accuracy and relevance
- Own and evolve a standardized template and style framework that keeps branding, tone, and the alo voice consistent across all training materials
- Manage the global training curriculum calendar to gatekeep training workload for store teams and to execute in support of peak business periods across the year
- Run projects end-to-end — from stakeholder intake through launch to results reporting — largely independently
Communication & Brand Voice
- Translate product launches and operational updates into engaging, on-brand communications — video, infographics, interactive modules — for a global store audience
- Partner with the Retail Communications team to create strong change management plans and communications that work in harmony with our learning approach
- Use platform analytics and field feedback to measure content effectiveness and continuously refine the approach