Must have

Bachelor’s degree in marketing, management, sports management, or a related field (advanced education is a plus)
Minimum of 6 years of experience in sponsorship and/or experiential marketing, preferably with an agency
Minimum of 4 years’ experience in a managerial role, including at least 2 years managing direct reports
Proven track record, experience, and examples/case studies in project management, sponsorship marketing, client interfacing, and creative ideation
Proficiency with experiential marketing projects and consumer interaction/engagement
Ability to work independently and in a cross-functional team environment
Excellent project management, presentation, and communication skills, with the ability to showcase examples in clear written and verbal formats
Expert client and account management skills in retaining, managing, and growing long-term relationships
Corporate or corporate account (agency) experience essential
Strong organizational and time management skills with the ability to manage multiple projects simultaneously
Proficiency in Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook
CSE Experiential team is currently working in an in office environment. CSE Brands, LLC is an equal opportunity employer that is committed to diversity and inclusion in the workplace. All qualified ap

Full description

CSE is looking for a Sr. Manager, Experiential Marketing with at least 6+ years of sponsorship and experiential marketing experience to lead client engagement, sponsorship and experiential strategy development, and management of the experiential marketing team.

Responsibilities:

Manage, develop and coordinate workflow for assigned client projects, including new client engagements
Develop an overarching sponsorship and experiential marketing strategy based on client marketing/business objectives and desired target audience(s)
Lead planning and deployment of national/touring activations
Collaborate with sports & entertainment properties to fully execute contractual assets and yield strong results for clients
Collaborate with internal Account Directors and/or client account teams on project development to ensure consistency across market activations
Develop strategic marketing plans with sponsorship assets, inclusive of activation plans, creative and content strategy, and recaps showcasing success and ROI
Lead the development of strategically creative experiential marketing solutions
Work cross-functionally with client’s various departments and their respective agencies
Utilize internal agency resources and teams to deliver best-in-class work for clients
Acquire in-depth knowledge of client business and their sponsored properties, including key issues, competitive situation, and industry trends
Manage personnel assigned to the client/project team, including team member development and growth
Collaborate with experiential team members to develop project plans and manage objectives
Assist with the development of annual planning
Lead internal cross-functional project meetings and external client status meetings
Report on project and/or account activities and provide status reports
Manage departmental processes, oversee internal department accounting (billing, job codes, reconciliation), and manage internal project communication
Develop cost estimates for client projects, and assemble, recommend, and monitor budgets and expenses to manage realistic expectations for clients
Oversee and negotiate vendor contracts on behalf of clients
Seek new opportunities for growth with assigned clients; support account service lead(s) with account management, development and communication

Requirements:

Bachelor’s degree in marketing, management, sports management, or a related field (advanced education is a plus)
Minimum of 6 years of experience in sponsorship and/or experiential marketing, preferably with an agency
Minimum of 4 years’ experience in a managerial role, including at least 2 years managing direct reports

Sr. Manager, Experiential Marketing

Compensation

Not disclosed

Location

Atlanta, GA

Work setup

Not specified

Seniority

Senior

Employment

Not specified

Experience

2+ years

Must have

Bachelor’s degree in marketing, management, sports management, or a related field (advanced education is a plus)
Minimum of 6 years of experience in sponsorship and/or experiential marketing, preferably with an agency
Minimum of 4 years’ experience in a managerial role, including at least 2 years managing direct reports
Proven track record, experience, and examples/case studies in project management, sponsorship marketing, client interfacing, and creative ideation
Proficiency with experiential marketing projects and consumer interaction/engagement
Ability to work independently and in a cross-functional team environment
Excellent project management, presentation, and communication skills, with the ability to showcase examples in clear written and verbal formats
Expert client and account management skills in retaining, managing, and growing long-term relationships
Corporate or corporate account (agency) experience essential
Strong organizational and time management skills with the ability to manage multiple projects simultaneously
Proficiency in Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook
CSE Experiential team is currently working in an in office environment. CSE Brands, LLC is an equal opportunity employer that is committed to diversity and inclusion in the workplace. All qualified ap

Full description

Responsibilities:

Manage, develop and coordinate workflow for assigned client projects, including new client engagements
Develop an overarching sponsorship and experiential marketing strategy based on client marketing/business objectives and desired target audience(s)
Lead planning and deployment of national/touring activations
Collaborate with sports & entertainment properties to fully execute contractual assets and yield strong results for clients
Collaborate with internal Account Directors and/or client account teams on project development to ensure consistency across market activations
Develop strategic marketing plans with sponsorship assets, inclusive of activation plans, creative and content strategy, and recaps showcasing success and ROI
Lead the development of strategically creative experiential marketing solutions
Work cross-functionally with client’s various departments and their respective agencies
Utilize internal agency resources and teams to deliver best-in-class work for clients
Acquire in-depth knowledge of client business and their sponsored properties, including key issues, competitive situation, and industry trends
Manage personnel assigned to the client/project team, including team member development and growth
Collaborate with experiential team members to develop project plans and manage objectives
Assist with the development of annual planning
Lead internal cross-functional project meetings and external client status meetings
Report on project and/or account activities and provide status reports
Manage departmental processes, oversee internal department accounting (billing, job codes, reconciliation), and manage internal project communication
Develop cost estimates for client projects, and assemble, recommend, and monitor budgets and expenses to manage realistic expectations for clients
Oversee and negotiate vendor contracts on behalf of clients
Seek new opportunities for growth with assigned clients; support account service lead(s) with account management, development and communication

Requirements:

Bachelor’s degree in marketing, management, sports management, or a related field (advanced education is a plus)
Minimum of 6 years of experience in sponsorship and/or experiential marketing, preferably with an agency
Minimum of 4 years’ experience in a managerial role, including at least 2 years managing direct reports