Sr. Manager, Floral

Senior Manager, Floral

Edible Brands® was launched in 2022 to bring together powerful, purpose-led brands under one unified purpose: to enrich everyday life through celebration, nourishment, and wellness. Today, Edible Brands powers three bold and growing concepts across 600+ locations worldwide.

Our portfolio spans Edible Arrangements®, the iconic gifting brand; Rōti®, a Mediterranean-inspired fast-casual restaurant; and BerryDirect®, our robust supply chain infrastructure. Together, these brands are fueled by The Edible Brands Way—a set of employee-driven values that keep us committed, collaborative, adaptable, results-driven, and always ready to celebrate.

The Big Picture

As Senior Manager, Floral, you will own the strategy, growth, and financial performance of Edible’s floral category across our extensive franchise network in the U.S. and Canada. Reporting to the Director of Category Management, you will shape the floral assortment from strategy and sourcing through pricing, product innovation, commercialization, and ongoing performance optimization.

This is a highly cross-functional role with significant influence across merchandising, marketing, digital, eCommerce, operations, supply chain, and franchise support. You’ll identify new opportunities to grow sales and profitability, build a differentiated floral assortment, strengthen vendor partnerships, and bring new products to market that create memorable customer experiences.

You’ll also lead and develop members of the category team while helping define the future of Edible’s floral business.

Location: This position will work onsite out of our Corporate Office in Sandy Springs, GA Monday – Friday, with periodic travel to grower and supplier sites.

What that looks like day to day:

• Develop and execute short- and long-term floral category strategies that drive sales growth, margin expansion, and market share.
• Own category P&L performance, using financial, sales, customer, and market data to identify opportunities and improve profitability and inventory productivity.
• Lead assortment planning, product lifecycle management, and portfolio optimization to create a compelling, differentiated, and profitable floral offering.
• Develop pricing, promotional, and merchandising strategies informed by consumer insights, competitive intelligence, market trends, and sales performance.
• Build and manage strong relationships with growers, suppliers, and vendors, including negotiations, strategic programs, and opportunities for exclusive products.
• Lead new product development from concept through commercialization, partnering with cross-functional teams to ensure successful launches.
• Identify emerging consumer trends and competitive opportunities to build a strong pipeline of floral innovation and category growth.
• Partner with Marketing, Digital, eCommerce, Operations, Supply Chain, and Franchise Support to execute seasonal launches, campaigns, and customer engagement initiatives.
• Present category performance, strategic recommendations, and business cases to senior leadership.
• Coach and develop team members, fostering accountability, collaboration, and continuous improvement across the category team.

What You Bring (Experience, Knowledge & Skills):

• 5+ years of experience in category management, merchandising, product management, or a related commercial function; experience in floral, gifting, perishables, or consumer products preferred.
• Proven experience developing and executing category strategies that drive sales, margin, profitability, and customer growth.
• Strong knowledge of assortment planning, pricing, promotions, product lifecycle management, vendor negotiations, and new product development.
• Strong analytical and financial acumen, with the ability to use sales, customer, market, and P&L data to inform business decisions.
• Experience leading cross-functional initiatives and bringing products from concept through commercialization in a fast-paced environment.
• Proficiency in Microsoft Excel and category analysis tools, along with strong communication and presentation skills.

How You Work (Key Attributes):

• Strategic & Commercial: You can connect big-picture strategy to the financial and operational decisions that drive category performance.
• Analytical & Curious: You dig into the data, ask thoughtful questions, and use insights to identify opportunities and make informed decisions.
• Collaborative & Influential: You build strong relationships and can bring cross-functional teams and external partners together around a common goal.
• Entrepreneurial & Adaptable: You are comfortable navigating ambiguity, moving quickly, and finding creative solutions in a growing business.
• Customer & Trend Focused: You understand the customer, stay close to market and consumer trends, and translate insights into compelling products and experiences.
• Leader & Developer: You lead with accountability and approach people leadership with a focus on coaching, development, and team success.

What We Offer

• Onsite work environment that fosters collaboration and relationship building with peers, cross-functional partners, and leadership.
• The stability and resources of an industry-leading company with the agility and innovation of a growing business, giving you the opportunity to make a meaningful impact.
• Growth & Development – Each team member has a visible and immediate impact on the business, offering opportunities for personal and professional growth as we scale.
• Healthcare plans including medical, dental, and vision insurance, a 401(k) plan, company-paid life insurance and short-term disability, flexible spending account options, and more.
• Paid time off, including sick days and holidays, to support work-life balance.

We are proud to be an EEO/AA employer. Applicants for employment are considered without regard to race, creed, color, religion, sex, sexual orientation, marital status, national origin, age, disability, or veteran status.