Sr, Marketing Director - Institutional NA Loding, LTC, Facilities Segment, Portfolio & Innovation
- Compensation
- Not disclosed
- Location
- USA - Minnesota - Saint Paul
- Work setup
- Not specified
- Seniority
- Senior
- Employment
- Not specified
- Experience
- 3+ years
- Category
- Marketing
- Posted
Skills
Must have
- Bachelor's degree and 12–15+ years of progressive marketing, strategy, or commercial experience, preferably in business-to-business segment and/or portfolio marketing
- 7+ years leading and developing teams, with demonstrated success influencing and delivering in a matrixed organization
- Track record of driving segment portfolio growth, lifecycle management, innovation, and digital-enabled marketing strategies at scale
- Strong strategic, financial, and analytical skills; able to connect strategy to clear plans, decisions, and measurable outcomes
- Ability to blend core marketing fundamentals with modern, data-driven practices and tools
- Proven ability to influence and present to executive-level leadership
- Immigration sponsorship is not available for this position
Nice to have
- MBA in Marketing or comparable graduate degree
- Business-to-business marketing experience in the Hospitality, Long-Term Care/Senior Living, Healthcare, Education, Government, Facilities Management, or Commercial Cleaning industries strongly preferr
- Experience leading integrated segment, portfolio, and innovation strategies across manufacturer-branded and distributor co-branded portfolios
- Experience building demand-generation engines and running integrated marketing campaigns
- Experience integrating and leveraging digital capabilities to increase customer relevance and value delivery
- Experience with external innovation, forging third-party relationships with potential partners, including start-ups and companies with complementary capabilities
- Strong interpersonal and relationship-building skills with the ability to relate to influential people and complex organizational structures
- Effective oral and written communication skills, organizational skills, attention to detail, and sound judgment in a fast-paced environment
Full description
Company Overview: Ecolab Institutional is committed to being a global leader across the Foodservice, Lodging, Long-Term Care, Education and Commercial Facilities markets we serve by driving sustainable, financial performance for Ecolab and our customers. We develop lifelong customer partnerships by consistently powering the outcomes that matter most for their business — delighted guests, protected reputations, and optimized operations. We do this through our comprehensive, innovative programs that help protect the health and safety of their spaces, customers, and employees and by delivering unmatched expert, science-based guidance and actionable insights to drive more proactive service and targeted training — supported by our winning culture, safe practices, and highly trained and engaged associates.
Job Summary: The Sr. Marketing Director – Segment, Portfolio & Innovation will lead segment marketing, portfolio management, and innovation for Ecolab's Institutional North America Lodging, Long-Term Care, and Facilities business — a $1.2B+ business serving hotels, senior living and skilled nursing, education, government, and commercial spaces. This leader will own the product portfolio strategy across Ecolab-branded and distributor co-branded product lines, contribute to the overall business growth strategy and annual plan, and lead a team of marketers responsible for segment growth, portfolio management, and innovation commercialization. Working closely with Corporate Accounts, Field Sales, Research & Development, Marketing Communications, Finance, and Industry Relations, this leader will translate customer and market insights into differentiated value propositions, best-in-class programs, and a multi-year innovation roadmap that accelerates growth and category leadership.
What You Will Do:Strategy, Growth & Portfolio Leadership
- Contribute to the short-, mid-, and long-term marketing strategy for the business, supporting the annual operating plan, long-range planning, and investment prioritization.
- Own the North America product portfolio strategy — including value propositions, innovation focus areas, program design, lifecycle management, and investment priorities — across Ecolab-branded and distributor co-branded product portfolios, in close partnership with the channel marketing team.
- Manage the marketing budget aligned to segment activation and portfolio management, applying disciplined governance to maximize return on investment, and monitor customer, competitive, and market trends to identify growth opportunities and reduce risk.
Innovation & Lifecycle Management
- Lead the innovation strategy and 3–5 year pipeline across core categories (Laundry, Surface Hygiene, Handcare, Floor Care, and Dilution Control), partnering with Research & Development and Digital to define roadmaps grounded in customer needs and business priorities.