Sr. Marketing Strategy Analyst

Primary Function of Position:

The Senior Marketing Strategy Analyst will partner closely with Marketing leadership to analyze complex business challenges, providing strategic, data-driven insights that directly influence critical business decisions. The Sr. Analyst will develop strong, strategic business partner relationships with key marketing leaders.

This role works extensively with large, dynamic datasets to support marketing strategies, optimizing campaigns, and evaluating program impact to spread patient awareness, increase access to care and accelerating global procedure growth. The ideal candidate will have deep technical expertise, enabling them to consolidate disparate data sources, identify critical business drivers, and effectively communicate insights to senior stakeholders.

Roles and Responsibilities:

• Own analytic support for marketing campaigns, including dashboard set up, weekly performance reporting, generating actionable insights to inform campaign decisions with Marketing leadership team.
• Monitor and analyze the competitive landscape and market positioning, generating insights that inform marketing strategy and broader business decision-making.
• Develop a comprehensive understanding of key business drivers and leverage data to deliver actionable insights to accelerate procedure growth.
• Utilize advanced analytical and visualization tools, particularly SQL and Tableau, to build scalable dashboards and analytical solutions that enhance business insight capabilities.
• Clearly articulate and confidently present data-driven recommendations and strategic positions, and ad hoc analytical support at all organizational levels.
• Operate as a strategic consultant to VP and director-level business partners, proactively surfacing insights and contributing to cross-functional strategy discussions.
• Support budgeting, quarterly forecasts, and headcount planning for Global Marketing, with opportunity to grow financial acumen and process ownership over time.

Required Skills and Experience

• 5+ years of relevant analytical experience
• Advanced proficiency in SQL for data querying, manipulation, and consolidation.
• Advanced proficiency with Tableau for data visualization and dashboard development.
• Strong problem-solving skills with demonstrated ability to distill complex information into clear, actionable insights.
• Innate curiosity and capability to interpret data within business contexts, identifying trends, anomalies, and nuanced insights.
• Self-driven and resourceful, capable of independently identifying solutions, obtaining resources, and sharing knowledge proactively.
• Proven ability to effectively prioritize and manage multiple projects concurrently with high attention to detail.