Exponents Insta
Sr. Performance Marketing Manager
- Compensation
- Not disclosed
- Location
- Mumbai
- Work setup
- Not specified
- Seniority
- Senior
- Employment
- Not specified
- Experience
- 5+ years
- Category
- Marketing
- Posted
Skills
Must have
- Minimum 5 years of hands-on PPC experience, with a significant portion spent working on US market campaigns.
- Deep expertise in Google Ads (Search, Display, Performance Max) and Microsoft Ads.
- Proven track record in B2B PPC experience with longer sales cycles, multi-touch attribution, and lead generation KPIs.
- Strong command of audience segmentation strategy, including firmographic, demographic, and behavioral targeting.
- Proficiency with Google Analytics 4 conversion tracking and campaign attribution models.
- Experience managing mid-to-large budgets ($50K+/month) with demonstrable ROI outcomes.
- Excellent analytical skills: ability to derive insights from complex data and translate them into strategy.
Nice to have
- Experience with LinkedIn Ads for B2B audience targeting and account-based marketing (ABM) campaigns.
- Familiarity with CRM platforms such as HubSpot or Salesforce and their integration with paid media data.
- Knowledge of programmatic advertising platforms and retargeting strategies.
- Google Ads or Microsoft Advertising certifications.
- Experience working in or with agencies managing US-based B2B clients.
Full description
Requirements:
- Minimum 5 years of hands-on PPC experience, with a significant portion spent working on US market campaigns.
- Deep expertise in Google Ads (Search, Display, Performance Max) and Microsoft Ads.
- Proven track record in B2B PPC experience with longer sales cycles, multi-touch attribution, and lead generation KPIs.
- Strong command of audience segmentation strategy, including firmographic, demographic, and behavioral targeting.
- Proficiency with Google Analytics 4 conversion tracking and campaign attribution models.
- Experience managing mid-to-large budgets ($50K+/month) with demonstrable ROI outcomes.
- Excellent analytical skills: ability to derive insights from complex data and translate them into strategy.
Good to Have:
- Experience with LinkedIn Ads for B2B audience targeting and account-based marketing (ABM) campaigns.
- Familiarity with CRM platforms such as HubSpot or Salesforce and their integration with paid media data.
- Knowledge of programmatic advertising platforms and retargeting strategies.
- Google Ads or Microsoft Advertising certifications.
- Experience working in or with agencies managing US-based B2B clients.